Diploma in Visual Merchandising is a 3 month up to 1-year Post-graduation Course in fast-growing Field in Retail merchandising course. In which courses tell us about Advertising, Branding and Retail Merchandising in the field of sales Marketing.
Eligibility or minimum requirements of applying this course is- 10+2 with 50% passing main any subject with any recognized board of India. To Pursue Diploma in Visual Merchandising course, candidates can be from any Discipline.
For admissions, filling the Admission form, Entrance exam and Interview are rarely done by any college or university. Many of the colleges take direct Entry of Candidates.
Top institutes that offer Diploma in Visual Merchandise are NITs, Pearl Academy, Parul University, JD Institute of Fashion Technology, etc. The Average Visual Merchandising course Fees is INR 45,000 To INR 10 Lakhs
The main focus of Visual merchandising is creating the art of Presenting a product or service to the consumers or customers to boost sales.
Diploma in Visual Merchandising Syllabus includes Visual Principles and System,
Importance of shopping Environment, Consumer Behaviour, CAD, Vendor Management, Trend Analysing a
Such candidates were hired in the post of- Visual Merchandiser, Store Manager, Merchandising Consultant, Brand Manager, and their salary is between INR 3 Lakh TO 9 Lakh And The top recruiters are Lifestyle, Big Bazaar, Pantaloons, Reliance Group and Aditya Birla Group Etc.
Diploma in Visual Merchandising: Course Highlights
| Duration | 3-month to 1-year |
| Course Type | Diploma |
| Examination Type | Semester and Annual wise Both |
| Eligibility | 10+2 with above 50% from any of the recognized board of India |
| Admission Process | Fill the form of the college and take a direct admission and some of the colleges conduct their own entrance exam and some of the colleges take admission based on 12th passing marks. |
| Average Fees | INR 4,35,000 |
| Average Starting Salary | INR 3 - 4 Lakhs |
| Top Recruiting company | Big bazaar, Reliance Group, Shoppers Stop, Godrej and Boyce, Pantaloons, Aditya Birla Group, Provogue India Limited, V Marts, Lifestyle |
| Job Positions | Visual Merchandiser, Store Manager, Layout Designer, Merchandising Consultant, Brand Manager. |
| Course Specialization | Right Merchandise, Right Place, Right time, Right Quantities, Right Price |
Diploma in Visual Merchandising: Admission Process
Admission to the course will either be merit or entrance based. For merit based admissions candidates will have to apply directly to the college. The admission process will be different for entrance based admissions.
Merit Based Admissions
If the college is using a merit list method, the procedure to be entered in college might be longer.
- The candidate will need to apply for the course. If the name of the candidate appears on the merit list.
- He/she will need to attend the counseling process.
- If the candidate is offered admission there, he/she will need to get his/her document verified, and then the fee will have to be paid.
- With the payments of fee and document verification, the admission process is complete.
Entrance-based Admissions
Some of the top entrance exam like:-
- NIFT Entrance Exam
- FDDI AIST
Diploma in Visual Merchandising: Eligibility Criteria
- Candidates must have passed class 10+2 from any recognized board or institute in India.
- The candidates must have scored at least 50% marks to take admission in college but some of the colleges need 60% to take admission.
- Some college/Training centers also ask for Internet Knowledge As a mandatory requirement.
- To conduct the visual merchandising course, candidates can be from any discipline.
Diploma in Visual Merchandising: Entrance Exam
Visual Merchandising cover basically 4 elements:- that are
- Store Exterior
- Store Layout
- Store Interior
- Interior Display
Diploma in Visual Merchandising: Tips to Prepare for Entrance Exam
After filling the admission form, Go through the exam syllabus thoroughly and follow the timetable to complete the full syllabus on time. Apart From that, you should have some background or knowledge regarding Visual Merchandising Detail, so that these questions are not completely new to you.
- Practice Minimum 5-year previous Exam paper to know the Examination pattern.
- Identify your weak point and do more practice on them so at the time of examination you remember them.
- Purchase or make revision Notes. It helps to revise all the important topics before the exam day.
- At the time of Leaning makes you Focused on NCERT topics either Maths or Thoroughly, also. Because questions usually come from this.
- Prepare For Group Discussion and Personal Interview Round as well. Be confident and be Eloquent in your speech.
Diploma in Visual Merchandising: What is it About?
Diploma in Visual merchandising is a part of Retail Store Management which deals with production to Sells a Clothes and Fashion in which Designing, Manufacturing, of the product as well as operations of Store also.
Such Candidates were hired in industries such as Visual Merchandiser, Store Manager, Layout Designer, Merchandising Consultant, Brand Manager who design, produce and sell the product.
If you want to become a Visual Merchandising so you have to know basic information such principle is:
- Organize
- Showcase Combination
- Store Layout
- Customize Display Windows
- Design your store to your customers” Taste. First thing first, Identify the target audience and get to know them well.
- Satisfied consumer and Customer.
Why Study Diploma in Visual Merchandising
- Visual Merchandising refers to the art of presenting a product or service creatively to the clients to boost sales and to satisfy the consumers. Candidates who wish to make their career in Diploma in Visual Merchandising can complete diploma / Degree / post-graduation / Certificate Course in this field
- The course is for those students who are interested in the marketing line and wish to gain more knowledge in various aspects of Visual marketing.
- Some of the career choices in the field of Visual Merchandising are Visual Merchandiser, Visual Merchandising Manager, Visual merchandising coordinator, Visual manager, etc.
Diploma in Visual Merchandising: Top colleges
| College Name | Average Annual Fees |
|---|---|
| Pearl Academy, Delhi | INR 9 Lakhs |
| National Institute of Fashion Technology, Delhi | INR 1.2 Lakhs |
| National Institute of Fashion Technology, Navi Mumbai | INR 60,000 |
| National Institute of Fashion Technology, Bangalore | INR 70,000 |
| National Institute of Fashion Technology, Kolkata | INR 35,000 |
| Pearl Academy, Mumbai | INR 11 lakhs |
| Parul University, Vadodara | INR 1.8 lakhs |
| JD Institute of Fashion Technology, Delhi | INR 45,000 |
| NITTE School of Fashion Technology, Bangalore | INR 1.25 Lakhs |
| National Institute of Fashion Technology, Chennai | INR 2.25 Lakhs |
Diploma in Visual Merchandising: Colleges Comparison
| Parameter | Pearl Academy | National Institute of Fashion and Technology | JD Institute of Fashion Technology |
|---|---|---|---|
| Overview | One of the first institutes to offer higher education in (Rajouri Garden) Delhi, and it is also a famous college for fashion Design purpose Education. | One of the best colleges all over India for fashion designing purposes that gives wide exposure and provides the best infrastructure for a better education environment on campus for students. | In the list of the best colleges in India JD Institute of Fashion Technology name and it has been consistently having his position in a different discipline. |
| Average Fees | INR 9.5 Lakhs | INR 1.2 Lakhs | INR 45,000 |
| Average Package | INR 4 lakhs | INR 6 Lakhs | INR 4.5 Lakhs |
| Placement Companies | Myntra, Aditya Birla Group, Future Group, Craftvilla, Loco, IBM, Aaj Tak, Color, NDTV | Aditya Birla Fashion and Retail Ltd, Landmark Group, Tilburg, Amazon, Reliance Retail, Myntra, Shahi export Pvt Ltd, Raymond Ltd, Orient craft Ltd. | Myntra, Amazon, Future Group Etc |
Diploma in Visual Merchandising V/s Bachelor’s in Arts: Which is Better?
| Parameter | Diploma in Visual Merchandising | BA |
|---|---|---|
| Full-Form | Diploma In Visual Merchandising | Bachelor in Arts |
| Overview | This course is for those who want to become a store manager or any product merchandiser or in sales marketing Line. | This is a graduation degree in which a student is graduated from any good college but after B. A minimum college provides placement. |
| Domain | Visual Merchandiser, Store Managers | Graduation Degree in Arts |
| Duration | 1 Year | 3 Year |
| Eligibility | 10+2 From any recognized board of India | 10+2 From any recognized board of India |
| Average Annual Fees | INR 4 Lakhs | INR 4-5 Lakhs |
Diploma in Visual Merchandising: Course Syllabus
| Subjects | |
|---|---|
| Fundamentals of Visual Merchandising | Elements of Principles and Design |
| Color Psychology | Lighting Design |
| Display Error Management | Trend Analysis and Forecasting |
| Vendor Management | Visual Principles and System |
| Important of shopping Environment | Material Exploration |
| Exterior and Interior Presentation | Props, Fixture, and Signage |
| Consumer Behavior | CAD |
| Draping Style and Mannequin | Computer Application in Art and Design |
Diploma in Visual Merchandising: Job Profiles
Diploma in Visual merchandising offers a very best and attractive career, candidates after completing diploma are offered job profiles like- Visual Merchandiser, Store Managers, Merchandising Consultant Etc.
These all jobs were depending on qualification and experience, Candidates can expect to be paid well in this career option. As a fresher, candidates are offered an average salary of Rs 3 Lakhs to Rs 4 lakhs per Annum.
Some jobs detail are given below in Table:
| Job Profiles | Job Description | Average Starting Salary |
|---|---|---|
| Layout Designer | Layout Designer majority work on ensuring efficiency with better layout. They organize store equipment, introduce best practices and optimize operations to make things better and faster. | INR 2.4 Lakhs - 3.6 lakhs |
| Store Manager | Store Managers have a little more responsibility than Visual Merchandisers, as they are responsible for handling day-to-day tasks like stock management Etc. | INR 3 Lakhs - INR 4 Lakhs |
| Visual Merchandiser | Visual Merchandiser, as the name suggests, is responsible for the effective delivery of the product to attract more customers. They organized the store element, introduced new internal marketing tactics, and overall ensured that the store looks appealing to both existing and potential customers. | INR 3 lakhs - 4 lakhs |
| Brand Manager | Brand Managers are responsible for creating and maintaining the image and popularity of a brand. Although working as a Brand Manager with bigger companies requires higher education, diploma higher education diploma holders generally work with smaller Sellers only. | INR 4.8 Lakhs - 6 Lakhs |
| Merchandising Consultant | Merchandising Consultants generally work with stores on the client to client basis and better sales performance. They are in high demand during festivals and important days like Diwali and Valentine’s days. | INR 4.8 Lakhs - 6 Lakhs |
Diploma In Visual Merchandiser: Future Scope
Many market fields can expand the scope of a visual merchandiser Exhibition displays, birthdays, set design, theatrical sets included, theme parties, home and wedding hotel lobbies decoration are some of the widest areas. Many big garments brands like- Action, Amul, Etc.
There are also some best job profiles for Visual and Fashion Merchandiser:
- Retail Store Manager
- Fashion Buyers
- Product Development Manager
- Visual merchandiser Artist
- Fashion Marketing
- Showroom sales manager
- Account Executive
- Fashion Coordinator.
And many more jobs were discovered in the future by company needs.
Diploma in Visual Merchandising: FAQs
Ques: Is the Diploma in Visual Merchandising a Good Course?
The courses are perfect for the Retail sector students. students can also go through many courses after the Diploma in Visual Merchandising Such as MBA, M.A, etc.
Ques: Is there any college that Provides an Education Loan to complete a Diploma in Visual Merchandising From India?
Ques: Is a Diploma in visual Merchandising is Better than BCA?
But in the comparison of Visual Merchandising with BCA, there is always a difference like - salary, job, Placements. BCA is tougher Than Diploma in Visual Merchandising ( Retail Marketing) but if you get opportunities to pursue BCA from the top colleges of India so you should Prefer BCA.
Ques- What Are the Top Diploma in Visual Merchandising College in Delhi?
| College Name |
|---|
| JD Institute of Fashion Technology |
| Pearl Academy |
| National Institute of Fashion Technology |
| New Delhi YMCA |
| YWCA Vocational Training Institute |
Ques: How can I take admission in Diploma in Visual Merchandising in India?
- NIFT
- FDDI AIST
These are the popular Diploma in Visual Merchandising Entrance exam In India
Ques. What is the Basic Difference Between Diploma in Visual Merchandising and B.E?
Ques. What is the skill required for a Diploma in Visual Merchandising?
- Ability to communicate Verbal and Written
- Creativity
- Critical Thinking and Problem Solving
- Commitments and Desire to learn
- Attention to detail
- Acquaintance with Educational Sector
- Teamwork
- Multifaceted Exposure
- Leadership Skills
Ques. What are the Different Jobs Profiles Offers To Diploma in Visual Merchandising candidates?
Ques. Which Branch In Diploma in Visual Merchandising has More Scopes?
Ques. What can I do after my Diploma in Visual Merchandising?
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