BBA Media Management Admission, Top Colleges, Syllabus, Scope, Jobs and Salary 2023

BBA Media Management is a 3 year under graduation program specializing in Media Management. The program deals with the study of journalism, media management, advertising, and broadcasting.

Note: Students who wish to pursue their education in Management field or get a career boost, can check MBA course.

The minimum eligibility criteria required for BBA Media Management is 10+2 in science or commerce stream with a minimum of 50% of marks (may vary from college to college). Colleges offering BBA Media Management mostly give direct admissions to the eligible students but few of them also conduct their own entrance examinations.

The average fee charged for the BBA Media Management program ranges between INR 1,00,000 and INR 6,00,000 depending upon the college/university.

Techno India University, UPES University, AAFT Noida are among the top colleges that offer BBA Media Management course.

Checkout: BBA Media Management Top Colleges

After the successful completion of BBA Media Management program, graduates can find employment in various government and private sectors, media sales, marketing sector, media production etc. with an average salary package of INR 2,00,000 to INR 12,00,000 (depending upon the experience and exposure in the field).

If a candidate wishes to continue his/her studies after completing graduation in BBA Media Management, they can simply opt for MBA which gives an additional mileage to the professional career.

BBA Media Management: Course Highlights

Course level Under-graduate
Full form Bachelors of Business Administration in Media Management
Duration 3 years
Examination type Semester type
Eligibility criteria Candidate must have passed his/her 10+2 with a minimum of 50% of marks in Science or Commerce stream.
Admission Process Direct admission process/ entrance examination based.
Average Annual Fee INR 1,00,000 to INR 5,00,000
Average Annual Salary INR 2,50,000 to INR 12,00,000
Top Recruiting Companies Google, Microsoft, Samsung, LG, Apple, HP, Amazon, Accenture, Ernst & Young, Genpact, Microland, Info edge, Oppo and many more.
Admission Process

BBA Media Management: Admission Process

Admission process for the BBA Media Management program may vary from college to college. Most of the college or university gives direct admissions to the eligible candidates. Some colleges and universities have an eligibility criteria of 60% to 70% scored marks in 10+2 and also there are less colleges that might conduct entrance examinations to give admission in BBA Media Management.

The guide to apply for the course is as follows.

  • Visit the official website of the respective college or university to which you are applying.
  • Make sure that you fulfill the basic eligibility criteria required by the university or college to pursue the program.
  • Register yourself on the official website of college with all of your basic details including name, email Id and contact number.
  • Fill out your application form with all necessary details and submit your required documents on the online portal.
  • Fill out the application form for the entrance examination (if any) and download your admit card and appear for the examination as per the instructions mentioned by the institution.
  • After completing all above mentioned stages, attend the counseling sessions or personal interview (if any).
  • After the successful completion of all above stages, a candidate is offered the admission seat and has to pay the preliminary course fee.

Check BBA Admission 2023

BBA Media Management: Eligibility Criteria

Candidates interested in pursuing BBA Media Management need to fulfill the basic eligibility criteria mentioned below.

  • Candidates must have passed 10+2 in Science or Commerce stream.
  • Candidates are required to have a minimum of 50% marks from any recognized board of education.

BBA Media Management Tips to get the Best College

The admission process of BBA Media Management is not so complex and it is very simple to get admission for a BBA gateway education. Some of the following points mentioned below might help you out.

  • As per the eligibility criteria, it is important to score the best possible grades in 10+2 so that you can get admission into a good reputed institution/college/university.
  • Be an early applicant for BBA Media Management, as the admission seats offered for this specialized program are very few in some good colleges.
  • Score well in the entrance examination (if any) because in some of the colleges, admission is totally based on the scored marks in the entrance examination.
  • Fill out the application form with more care and accuracy, so there are less chances of any mistake done on the application form.
  • If the college/university conducts an personal interview or counseling session, dress professionally and formally and be on time at the given interview place.

Read More: BBA abroad

What is it About?

BBA Media Management: What is it about?

Details and information about the BBA Media Management program are as follows:

  • The BBA program in media management is the perfect combination of media industry and business administration.
  • BBA Media Management is the professional study of media industries, changing marketing strategies and technologies to advance professional careers.
  • The BBA program provides the in-depth knowledge of managing commercial and organizational aspects in the media industry.
  • The course deals with the present time scenario subjects like organizational behaviour, business economics, human resource management and many more.
  • The program also provides exposure to the students about the emerging trends in the media with time viz. Television, advertisements, social media platforms and print media.
Top Colleges

BBA Media Management: Top Colleges

BBA Media Management: College Comparison

The comparison between the two best BBA Media Management colleges is given below in the table.

Parameters University of Petroleum and Energy Studies University Srinivas University
Overview UPES is a private university established in 2003. University is approved by UGC and is a member of AIU. It is also accredited with grade 'B' by NAAC. UPES University offers various UG, PG, and doctorate level courses. Srinivas University is a research and skill focused private university and was established in 2015. It is a part of Srinivas group of Institutions. Srinivas University is approved by UGC. University offers a variety of UG and PG courses in various streams.
Location Dehradun, Uttarakhand Mangalore, Karnataka
NIRF Ranking 2020 66 -
Average Annual Fee INR 1,00,000 to INR 10,00,000 INR 55,000 to INR 70,000
Average Annual Salary INR 2,70,000 to INR 6,00,000 INR 1,80,000 to INR 3,00,000
Top Recruiting Companies IBM , Godrej, HCL, HP etc. Accenture, Amazon, Bajaj Capital, Marks & Spencer, TVS Motors.

BBA Media Management: Course Advantages

As everyone has their own interests and course of choice but BBA Media Management is also one of the trending programs nowadays. So, some of the reasons to pursue BBA Media Management are as follows:

  • Reputed Profession: Media Management is one of the reputed and high demand professions where skilled graduates are able to find job options immediately after completing the graduation.
  • High salary packages: Media Management graduates are able to get the average salary package of INR 3,00,000 that can be further increased to INR 12,00,000 in an reputed company or an organization.
  • Career opportunities: With the increasing and emerging trend of the media industry, media management offers a variety of career options and future job prospects in various reputed firms and companies.
  • Candidates can also choose to work as a professor or lecturer in colleges/universities after clearing their NET exam and can further make their career in the teaching/education industry.

BBA Media Management: Course Comparison

The course comparison between Bachelors of Media Management and BBA Media Management are mentioned below in the table.

Also Checkout: Top Colleges offering BMM Course

Parameters BMM BBA Media Management
Duration 3 years 3 years
Full form Bachelor's of Media Management Bachelor of Business Administration in Media Management
Focus Areas The Bachelors of Media Management focuses on the management of media industry such as advertising, marketing, mass media, print media etc. BBA in Media Management program focuses on the media industry with the blend of business administration and changing marketing strategies.
Admission Criteria Merit based or entrance examination. Direct admission or entrance examination.
Eligibility Criteria 10+2 with a minimum of 50% marks from any recognized board of education in science/commerce stream. 10+2 with a minimum of 50% marks from any recognized education board in the Science or Commerce stream.
Average Course Fees INR 35,000 to INR 2,00,000 INR 1,00,000 to INR 5,00,000
Average Annual Salary INR 2,00,000 to INR 3,50,000 INR 3,00,000 to INR 8,00,000

Read More: Jobs after BMM

Course Syllabus

BBA Media Management: Syllabus

The entire syllabus of BBA Media Management is divided into six semesters in 3 years (two semesters each year). The subjects and electives of BBA Media Management program are mentioned below in the table.

Semester I Semester II
Introduction to Management and Leadership (Online) Business Economics II
Business Economics I Business Statistics
Business Mathematics Financial Management
Business Accounting Business Communication II
Business Computing Marketing Management
Business Communications I Media and Culture Community Service 2
Community Service 1 -
Semester III Semester IV
Brand Management Human Resource Management
Organizational Behavior Advertising and Sales Promotion
Franklin Gothic Research Methodology & Report Writing
Communication Theories Industry visit
Event Management Digital Communication and New Media
Open Elective 1 Open Elective 2
Evolution of Media Program Elective 1
Semester V Semester VI
Customer Relationship Management Business information System
Business policy & Strategy Entrepreneurship & Venture Management
Summer Internship Dissertation II
Dissertation I Programme Elective III
Publishing books, Magazines and Websites TV production and programming

BBA Media Management: Recommended Books

Some of the best books that can be referred while pursuing BBA Media Management are mentioned below.

Name of the Book Name of the Author
Perspectives on the Japanese Media and Content Policies Sugaya, Minoru
Digital Peripheries Szczepanik, P., Zahrádka, P., Macek, J., Stepan, P.
Media Management Wirtz, Bernd W.
Designing the Music Business Morrow, Guy
The Attention Economy and How Media Works Nelson-Field, Karen
Job Prospects

BBA Media Management: Job Prospects and Career Options

  • BBA in Media Management program provides a wide range of job prospects. Candidates can find jobs at various job positions such as media manager, media strategist, media planner, consultant, media analyst, event manager etc. In the media industry.
  • Candidates can apply for the various job positions in news and media firms, film production houses, websites, MNCs, radio stations, educational institutions, digital marketing companies etc. once they have completed their graduation.

Some of the well known job profiles in the media industry are mentioned below with the job description and average salary offered.

Job Profile Average Salary Package
Media Managers INR 4,00,000 to INR 6,00,000
Media Consultants INR 1,00,000 to INR 4,00,000
Social Media Managers INR 5,00,000 to INR 8,00,000
Media Analysts INR 4,00,000 to INR 7,00,000
Media Planner INR 3,00,000 to INR 8,00,000
Future Scope

BBA Media Management: Future Scope

After the successful completion of BBA Media Management, candidates can simply choose to work in various organizations and MNCs at an average salary package of INR 3,00,000 and more.

If an individual wishes to continue his/her studies, he/she can choose to pursue post graduation in Media Management in below mentioned degrees.

  • MBA: Masters of Business Administration in Media Management is a higher level of educational qualification in BBA media management itself. Although, a large number of graduates choose to go for this program not from Commerce background but also from science and other streams too.
  • M.Phil/ Ph.D. : BBA graduates seeking career options as a professor or lecturer can opt for M.Phil or Ph.D. to get career opportunities in various reputed universities or colleges.
FAQs

BBA Media Management FAQs

Ques. What is the average fee charged for BBA Media Management?

Ans. The average fee charged for BBA Media Management ranges from INR 80,000 to INR 4,00,000.

Ques. What is the basic eligibility criteria required for admission into BBA Media Management?

Ans. Candidates must have obtained a minimum of 50% marks in 10+2 preferably in science or commerce stream.

Ques. What are the sectors of employment in Media Management?

Ans. Areas of employment of media management include public relations (PR) at various private and governmental organizations, MNCs, Advertising Agencies and many more.

Ques. What average salary package is offered to a BBA Media Management graduate?

Ans. An Media Management graduate is offered an average salary package of INR 3,00,000 to INR 5,00,000.

Ques. What is the BBA Media Management admission process?

Ans. The admission process for this program is either direct or based on entrance examination.

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Bachelor of Business Administration [BBA] (Media Management) Colleges IN INDIA

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Parul University
Vadodara, Gujarat
1.34 L first year fees
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Techno India University
Kolkata, West Bengal
3.4 L Total fees
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Srinivas University
Mangalore, Karnataka
80 K first year fees
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20 K first year fees
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UPES, School of Business
Dehradun, Uttarakhand
1.49 L first year fees
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MGM University - [MGMU]
Aurangabad, Maharashtra
1 L first year fees
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collegedunia.com
Aurangabad, Maharashtra
80 K first year fees
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