BA Public Relations is a 3-year undergraduate program for students eager to learn how to develop business relations, create a market image, and communicate with media. Students after class 12 from any stream and minimum qualifying marks can pursue BA public relations course.
The admission is generally based on merit (top BA public relations colleges require more than 90% score in classes 10 and 12), but some colleges such as IIMC Delhi, JMI New Delhi, and Delhi University conduct university-level entrance exams for admission in BA public relations courses.
After BA public relations course, candidates are eligible to pursue a master’s in public relations or work as a Market Research Analyst, Public Relation Specialist, Public Relations, and Fundraising Manager. The average salary offered to BA public relations graduates is INR 5 lakhs per annum.
- BA Public Relations: Quick Facts
- Why Study BA Public Relations?
- BA Public Relations Admission Process
3.1 Eligibility
3.2 Admission
3.3 Entrance Exam
3.4 Important dates
BA Public Relations: Quick Facts
| Full-Form | BA Public Relations |
| Course Level | Under-graduate |
| Duration | 3 years (2 semesters per academic year) |
| Examination Type | Semester Wise Exam |
| Eligibility | 50% in 10+2 in any discipline |
| Admission Process | Merit and Entrance Exam Basis |
| Entrance Examinations | BHU, IIMC, JMI, DU, University of Kerala BA Entrance |
| Top Colleges | AAFT University, Indian Institute of Mass Communication, Christ University, Venkateshwara Open University, Dr. BR Ambedkar Open University, St. Xavier College Ahmedabad, etc. |
| Average Fees | INR 50,000 to INR 3,00,000 |
| Placement | DDB Mudra Group, GroupM, Madison Communications, Traverse Advertising, Leo Burnett, Dentsu Aegis, etc. are the top recruiting companies |
| Job Designation | Market Research Analyst, Public Relation Specialist, Public Relations and Fundraising Manager, Communication Officer, Public Relation Officer, etc. |
| Average Annual Salary | INR 5,15,367 per annum |
| Further Studies | MA in Public Relation, MBA in Public Relation, PhD in Public Relation, Doctorate in Advertising Programs |
Why Study BA Public Relations?
- BA public relations course is known for its’ varied job prospects and career opportunities. Market Researcher, PR relations manager, Market Coordinator, Market Spokesperson are some of the interesting and untraditional job opportunities you can look after BA public relations course.
- The salary that is offered to BA public relations graduates on average is higher than what you can get by pursuing basic BA courses (INR 5-6 lakhs per annum).
- Communication and writing skills are one of the prerequisites for pursuing a BA public relations course, hence graduates can be good copywriters and storytellers and can even pursue a Career as a Copywriter after graduation.
- Research and presentation for a campaign or marketing event are typical in BA public relations curriculum. Hence, after you graduate from BA public relations course you can even think of pursuing a master’s and PhD in public relations.
- The demand for public relations specialists is in every corporate and PR firm. Graduates can find ample job opportunities after graduation.
BA Public Relations Admission Process
The admission process is different in various colleges. Some colleges conduct entrance tests for the candidates. The admission to this course is based on the performance of the previous qualifying exam, i.e., 10+2 in any discipline.
BA Public Relations Eligibility
The eligibility criteria are the same in every college to pursue the degree.
- Candidates must secure 50% in their 10+2 grade.
- Candidates from any stream or discipline can take the course at their undergraduate level.
-
Candidates with good communication skills are suitable for this program.
BA Public Relations Admission
Every year, applications for the new academic session start from April or May, however, it differs from college to college. The admission procedure is also different in different colleges. Those are described below.
Merit-Based Admission
- To pursue this course, you must have to score more than 50% in your 12th level exam
- To be eligible for the course, submit the application form as soon as possible
- The college will select the candidates according to their performance in the 12th level exam and according to that the selected candidates will be called for admission to the course
BA Public Relations: Entrance Exams
- To apply for the course, go to the college or college website and submit the application form
- Try to secure a good mark in the entrance exam
- The college will call the eligible candidates for the counseling and personal interview session
- And after passing all the steps of the entrance test, the candidates will be called for documents verification
-
The seats will be allotted to the candidates and the candidates needs to pay the admission fees during the admission
BA Public Relations: Entrance Exam Dates
The dates of entrance exams for the BA in Public Relation course are given below.
| Entrance Exam | Exam Date |
|---|---|
| DU BA Entrance Exam | To be announced |
| JMI BA Entrance | To be announced |
| IIMC BA Entrance Exam | To be announced |
| University of Kerala BA Entrance | To be announced |
BA Public Relations Syllabus
The detailed curriculum for the 3-year duration degree course is as follows.
| Semester I | Semester II |
|---|---|
| Principles of communication | Principles and practices of management |
| Basic economics | Business statistics |
| Business communication | Financial management |
| Fundamentals of computers | Business organizations |
| Semester III | Semester IV |
| Marketing management | Science of human communication |
| Human resource management | Introduction to advertising |
| Organizational behavior | Principles of public relations |
| Business laws and ethics | Writing skills |
| Semester V | Semester VI |
| Public relation practices | Corporate communication |
| Advanced advertising | Copywriting and media planning |
| Research methodology | Event management |
| Consumer behavior | Entrepreneurship |
| DTP multimedia applications | Project and viva |
BA Public Relations Course Comparison
Here is the difference between BA in Public Relation and BBA in Public Relation.
| Parameter | BA in Public Relation | BBA in Public Relation |
|---|---|---|
| Full-Form | BA Public Relations | Bachelor of Business Administration in Public Relation |
| Course Overview | The course deals with communication skills, creative skills that requires in an organization for business and marketing | BBA in public relations is a 3-year duration under-graduate degree program which deals with improving one’s communication skills to manage an organization and to communicate with other organizations and the public |
| Course Duration | 3 years | 3- 4 years |
| Admission Process | Merit/ Entrance, Counseling, Final Selection | Merit/ Entrance Exam, Counseling and Final Selection |
| Eligibility Criterion | 10+2 in any stream with 50% marks | 10+2 in any stream with 50% marks |
| Average Course Fee in INR | INR 50,000- 3,00,000 | INR 2,000- 5,00,000 |
| Top Job Profiles | Market Research Analyst, Public Relation Officer, Public Relation Specialist | Copywriter, Director of Public Affairs, Editor, Director of Public Relations |
| Average Annual Salary in INR | INR 5,00,000 | INR 4,00,000 |
Distance Education in Bachelor of Arts Public Relations
For the students, who are unable to attend the regular classes, there is a distance learning course in BA in Public Relations. Interested candidates can apply to the course via both online and offline modes,. The classes are conducted on online mode/ distance mode.
Distance education helps the students to learn about communication skills, public speakers, writing skills, scriptwriting skills, and campaigns. After completing the Online/ Distance courses in BA in Public Relation, the students can work in the foreign public relations, police departments, banks, political parties, and media and entertainment houses. The course duration is of minimum 3 years to maximum of 6 years.
In distance education mode, students can take classes at their convenience. The students also need not spend much to pursue the course.
Admission
- Admission is done through merit wise and entrance test
-
Interested candidates can apply for admission through both online or offline mode
Eligibility
- To pursue this course, the candidates must have to secure 45% in their 12th-grade exam
- Students from any discipline are eligible to take this course
- There is no age limit for the students who want to pursue BA in Public Relation through Distance Learning
Top Colleges in India Offering BA Public Relations in Distance Mode
Distance courses are mostly offered by open universities. Those colleges and universities are listed below in the table.
| Colleges Name | Average Annual Fees |
|---|---|
| Goa University | INR 9,655 |
| Directorate of Distance Education, Madurai Kamaraj University | INR 7,000 |
| Directorate of Distance Education, Punjab University | INR 5,800 |
| Directorate of Distance Education, Guru Jambheshwar University of Science and Technology, Haryana | INR 13,000 |
| National Academy of Event Management and Development, Noida | INR 15,000 |
| Pandit Sundarlal Sharma (Open) University | INR 83,900 |
| O. P. Jindal University | INR 83,400 |
BA Public Relations: Top Colleges
Here are the top colleges in India offering the BA Public Relations course.
| College Name | Average Course Fee (INR) |
|---|---|
| Indian Institute of Mass Communication, New Delhi | INR 1,23,000 |
| Lady Shri Ram College for Women, New Delhi | INR 55,570 |
| St. Xavier College, Mumbai | INR 16,000 |
| Christ University, Bangalore | INR 2,39,000 |
| Hindu College, New Delhi | INR 14,300 |
| Hans Raj College, New Delhi | INR 54,600 |
| Presidency College, Chennai | INR 68,000 |
| Mudra Institute of Communication, Ahmedabad | INR 21,00,000 |
| Jai Hind College, Mumbai | INR 25,700 |
| St. Xavier’s College, Kolkata | INR 25,700 |
| Gargi College, New Delhi | INR 8,055 |
| School of Broadcasting and Communication, Mumbai | INR 1,20,000 |
| Miranda College, New Delhi | INR 37,200 |
| Madras Christian College, Chennai | INR 18,000 |
| Delhi College of Arts and Commerce, New Delhi | INR 9,100 |
Top Colleges Abroad for BA Public Relations
The top best colleges and universities abroad are mentioned below in the table with their fees.
Skills Required to Pursue BA Public Relations Course
To work in a public relations job one needs to improve one skill. Those are mentioned below.
- Good communication skill
- Interpersonal skills
- Creativity
- Management skills
- Budget management skills
- IT skills
- Detail-oriented
- Good presentation skills
BA Public Relations Scope
The course has a good scope. One can be an employee in various advertising/ journalism/ PR companies or organizations. They have to develop PR strategies, building a mutual relationship with the media, public, and skate holders. They also have to prepare press releases and keynote speeches for the organization. The firms and organizations where a PR can work are-
- Advertising companies
- Business companies
- Healthcare
- Educational institution
Their roles in these companies are
- PR specialist
- PR Officer
- Social media specialist
- Community relations coordinator
- Publicist
- Social media strategist
- Public relation officer
- Content writer
-
Public affairs specialist, etc.
There is a demand for public relations jobs in the job market and hence the course is worth it. The salary package is also negotiable in this occupation. An average annual salary of a PR Officer is INR 5,00,000.
BA Public Relations Jobs
Various jobs one can do after pursuing BA in Public Relation course are as follows as with the salary structure and task in the job place.
| Job Profiles | Job Description | Average Annual Salary (INR) |
|---|---|---|
| Market Research Analyst | The market research analysts duty is to help the employees in an organization to determine the organizations’ position in the market and to promote products and services of that organization | INR 5,00,000 |
| Advertising Sales Agent | They identify what are needs of clients and according to that provide quality service and products to their clients and also research the competitors advertising products and services and their prices | INR 4,50 000 |
| Media Relations Officer | They have to maintain a good relationship with the media houses and partners and public and oversee the marketing strategy of the organization | INR 5,21,000 |
| Public Relation Officer | They are related with the job of managing the company, deal with press inquiries and planning PR campaigns and strategies | INR 6,00,000 |
| Advertising, Promotions, and Marketing Manager | Their job is to work with department heads and also the staff to discuss the budget plan and contracts, selection of advertising media, etc. They also plan promotional campaigns for the advertising of the products and services | INR 9,15,221 |
| Public Relation Specialist | Their job role is to plan, create and execute public relations strategies to maintain the relationships among the clients and to enhance the viewpoint of clients among the other public | INR 4,13,547 |
BA Public Relations: FAQs
Ques. What is BA in Public Relation program?
Ans. BA in Public Relation is a course where you can learn about communication skills and processes between the organization and the public.
Ques. What is the total course fee in the BA Public Relation?
Ans. The average fee in the BA Public Relation in India is INR 50,000 to 3,00,000
Ques. Where can I do a job with a degree in BA Public Relations?
Ans. A passed out student in BA Public Relations can do a job in various marketing/ advertising/ PR organizations or companies.
Ques. What skills is a Public Relations professional required in the job place?
Ans. A Public Relations professional required the below mentioned in their job place:
-
Excellent communication (written and oral).
- Presentation skills.
- Creativity ability.
- Excellent IT skills.
- Strategic thinking skills.
- Interpersonal skills.
- Detail-oriented.
- Ability to plan and manage the budgets.
Ques. Is there any entrance exam we need to take to study for the BA in Public Relation?
Ans. Yes. In some colleges and universities, there will be an entrance exam. But in some colleges, admission is purely based on merit.
Ques. Can I do a BA in Public Relations abroad?
Ans. Yes. You can go to the US, UK, Canada, Australia, and Spain to study the course. There are some universities and colleges that offer the course.
Ques. How much does it cost to pursue the BA Public Relations abroad?
Ans. Foreign universities and colleges are expensive in comparison to Indian colleges and universities. You have to spend almost INR 7,00,000 to INR 20,00,000 to pursue the course.
Ques. Do public relations jobs have demand in the job market?
Ans. Yes. The public relations graduates have demand in the job market.
Ques. Which course is best, BA in Public Relation or BBA in Public Relation?
Ans. Both courses are best to learn about public relations.
Ques. Is a public relations job a good career?
Ans. Yes. It is a good career-oriented job. Many benefits are there in this job and the job is also well paid.
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