Graduate Certificate (Marketing - Research and Analytics)
STEM Course
1 year
Full Time
Co Op & On Campus
Field of Study:
CA$12,308/Yr
CA$12,308 /Yr
- Graduate Certificate in Marketing - Research and Analytics at Centennial College is offered as a full-time basis for a duration of 1-year.
- The college landed position 7th in the list of top ten Canadian Research Colleges, 2017.
- This Business Graduate Certificate program combines advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms and the opportunity to gain in-demand industry certifications.
- This program equips students with knowledge, skills, and training in leading business intelligence and marketing research technologies and tools used in the field.
- Hands-on learning covers areas such as questionnaire design, data manipulation, quality control, statistical output and program development.
- There is a strong focus on applying marketing research and analytics to strategic marketing decision-making.
- In the second semester, students develop and implement a capstone project that will integrate and apply their learning.
- This course can be taken as a Co-op (co-operative education) program which provides students internship opportunity.
- They include SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), SPSS, Tableau (the leading data visualization software), Excel, and XL Miner.
- The Employment rate of Centennial College is 80%.
- The living cost range in Canada is 4,500 USD – 10,800 per year.
- The average salary goes up to 76,500 USD after completing this program.
- Students have career opportunities to work as a CRM analyst, Direct response analyst, Digital marketing analyst, Social media analyst.
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Important Dates
Equal consideration date for the September 2023 Intake is 1 February 2023
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | CA$12308 (CAD 12308) |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| Food | CA$3600 (CAD 3600) |
| Transportation | CA$1392 (CAD 1392) |
| Housing | CA$14400 (CAD 14400) |
| Health Insurance | CA$492 (CAD 492) |
| Other Fees | CA$1333 (CAD 1333) |
| Total Cost | CA$21217 (CAD 21217) |
Eligibility & Entry Requirement
Academic Eligibility:
- Three-year college diploma or university degree in any discipline, from a recognized institution.
- Students having a two-year college diploma or a partial university degree (75% complete), and who have a minimum of two years of work experience relevant to the program (transcript and resume review required).
Indian Student Eligibility:
Indian students are eligible to apply if they meet one of the following eligibility criteria:
- Completed a 4-year UG degree with first class in a relevant field (Computing, Software Engineering, Operating Systems, Data Structures, and etc) from a recognized institution.
- Completed a master’s degree with first-class in a relevant field (Computing, Software Engineering, Operating Systems, Data Structures, and etc) from a recognized institution.
Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test.
Scores Required
Required Document List
Following are the required documents:
- College Transcripts: The marks statement provided by the education board after completion of the previous academic qualifications.
- Financial Documentation: The Proof that shows the financial background of the student.
- Letter of Recommendation: This shows who recommended the student to pursue the degree.
- Statement of Purpose: This is an essay or any written statement written by the student while applying.
- Resume/CV: This provides a summary of the experience and skills of the student.
- Tests Score statement: IELTS/TOEFL/PTE or other English proficiency testing results.
Career and Placement after Course
After completing this program students have job opportunities in:
- Marketing research specialist or analyst
- Research analyst
- Marketing research and intelligence coordinator
- Market intelligence specialist or analyst
- Customer insights analyst
- Consumer research manager
- Business intelligence analyst
- Market research analytics manager
- Web marketing analyst
- Customer experience analyst
- CRM analyst
- Direct response analyst
- Digital marketing analyst
- Social media analyst
- Data and analytics specialist
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| BrokerFish International student scholarship | Scholarship per studentCA$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Forktip Women’s- Innovation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific |
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