Graduate Certificate [Grad.Cert] (Marketing Research and Analysis)
STEM Course
1 year
Full Time
On Campus
CA$16,751/Yr
CA$16,751 /Yr
- This Ontario College Graduate Certificate program can launch your career in the dynamic, fast-changing and growing marketing research industry. Students learn to investigate how people think, how and why people purchase products and services and what motivates people to behave the way they do.
- The program provides students with the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors and on the international scene.
- The curriculum emphasizes the marketing research process including: research design; questionnaire construction; moderator`s guide construction; data collection; data base construction; basic and intermediate statistical analysis and interpretation; and report writing skills.
- In addition, students become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.
- Students are exposed to current and emerging techniques in marketing research. Students gain a substantial foundation in preparation to write the Marketing Research and Intelligence Association`s examination to receive accreditation as a Certified Marketing Research Professional (CMRP).
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Important Dates
Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.
Tuition Fees
Year | 1st Year Fees |
---|---|
Tuition Fees | CA$16751 (CAD 16751) |
Previous Year Tuition Fees
Year | 1st Year Fees |
---|---|
2021 | CA$3834 (CAD 3834) |
Eligibility & Entry Requirement
Ontario College Advanced Diploma (minimum three years) or Bachelor`s Degree. Typical specialties include business, marketing, psychology, sociology, anthropology, political science, history, tourism, communications, economics, law, education, and engineering.
Scholarship Grants & Financial Aids
Name | Scholarship Per Student | Level of Study | Type | |
---|---|---|---|---|
BrokerFish International student scholarship | Scholarship per studentCA$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
Forktip Women’s- Innovation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific |
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