Masters in Marketing in Canada is a postgraduate degree that normally takes 1-2 years to complete and is aimed to prepare students for careers in marketing, advertising, and brand management. The minimum academic score required for admission in Master's in Marketing in Canada is 75% – 80% i.e GPA 2.0 to 2.5 on a scale of 4.0. An international student must aim for a GPA of 3.0 is for higher chances of acceptance at Canadian universities.
This program is available in the top universities of Canada. For international students, tuition fees for Masters in Marketing in Canada range from CAD 15,000 to CAD 40,000 (~9.17 lakhs to 24.46 lakhs) each year. The average salary of students pursuing Masters's in Marketing in Canada can go as high as 72,000 CAD (43.75 lakhs INR) International students must also checkout the scholarships to study in Canada to ease the burden of expenses.
Masters in Marketing in Canada: Top Universities
The top universities offering Masters in Marketing in Canada, along with the application deadlines and tuition fees are tabulated below:
| University | Program | Application Deadline | Tuition Fee (CAD) |
|---|---|---|---|
| Queen’s University | MS in Marketing | January 9, 2023 | 15,000 |
| York University | Master of Marketing | January 25, 2023 | 84,100 |
| University of Saskatchewan | MS in Marketing | February 28, 2023 | 15,000 |
| Concordia University | MS in Marketing | February 1, 2023 | 29,925 |
| University of Guelph | MS in Marketing and Consumer Studies | January 15, 2023 | 45,996 |
| University of Lethbridge | MS (Management) in Marketing | February 15, 2023 | 22,779 |
| HEC Montreal | MS in Marketing | March 1, 2023 | 34,100 |
Masters in Marketing in Canada: Course Highlights
| Degree Types | MS in Marketing |
| Course Duration | 1-2 years |
| Program Types | Part-Time, Full-Time |
| Admission requirements | 4-year honors degree or equivalent with a minimum overall aggregate of 75-80% | Minimum GPA of 3.0 on a 4.0 scale | GMAT: 550 OR GRE equivalent | 3 LORs | Statement of Purpose (SOP) | Updated Resume/CV | Official Transcripts |
| English Proficiency | IELTS: 7.0 TOEFL: 100 |
| Tuition Fee | CAD 15,000- 40,000 CAD (~9.17 lakhs to 24.46 lakhs) |
| Average Salary | 72,000 CAD (43.75 lakhs INR) |
What is a Masters in Marketing?
A masters in marketing is a 1-2 year graduate-level degree that typically intends to deepen the understanding of marketing, or the techniques an organization uses to promote its goods or services. It focuses more on the niche topics of marketing and helps in cultivating marketing expertise and the ethical, critical, and analytical skills necessary for a successful career in a number of unique areas in marketing, advertising and public sector.
Why pursue Masters in Marketing in Canada?
- According to the QS World Rankings 2023, some of the top universities for masters in marketing in Canada, including Queen’s university, York University, and University of Saskatchewan are among the top universities in the world.
- The average salary after masters in marketing in Canada can go up to as high as 72,000 CAD (43.75 lakhs INR)
- The unemployment rate of Canada dropped from 7,43% in 2021 to 5.29% in 2022, indicating abundant job opportunities available in the country.
- There is a high demand for marketing professionals in many Canadian provinces, including Ontario, Quebec, Manitoba, and Saskatchewan.
Masters in Marketing in Canada: Specializations and Subjects
The most common specializations and subjects covered by Masters in Marketing in Canada are as follows:
- Marketing Strategy & Management
- Research Development
- Consumer Behaviour
- Consumer Culture Theory
- Quantitative Models for Marketing
- Applied Statistics and Econometrics
- Marketing Strategy & Management
- Designing marketing research
- Statistical methods advanced
- Management of Brands
Masters in Marketing in Canada: Admission Requirements
The admission requirements for some of the top universities for Masters in Marketing in Canada are given below:
| University | Admission Requirements | English Proficiency Test Scores | Additional Documents |
|---|---|---|---|
| Queen’s University | 4-year bachelor’s degree with a min overall aggregate of 77% | IELTS: 7.5 | TOEFL: 100 | GMAT/GRE Scores | 2 academic references | Updated Resume/CV |
| York University | 4-year bachelor’s degree with a min overall aggregate of 75-80% | IELTS: 7.0 | TOEFL: 100 | Essay Questions | Updated Resume/CV | 2 LORs | |
| University of Saskatchewan | 4-year honors degree or equivalent with a min overall aggregate of 70% | GMAT: 550 OR GRE equivalent | IELTS: 6.5 | TOEFL: 86 | 3 LORs | SOP | Updated Resume/CV | Official Transcripts |
| Concordia University | Bachelor’s degree from an accredited university with a min GPA of 3.0 on a 4.30 scale | IELTS: 6.5 | TOEFL: 90 | GMAT/GRE Scores | 3 LORs | SOP |
| University of Guelph | 4-year honors degree or equivalent with a min. overall aggregate of 73-75% | GMAT Score of 550 or GRE equivalent | | IELTS: 6.5 | TOEFL: 89 | Updated Resume/CV | 2 LORs | Statement of Purpose |
| University of Lethbridge | Bachelor’s degree from an accredited university with a min. GPA of 3.0 on a 4.0 scale | GMAT Score of 600 | IELTS: 6.5 | TOEFL: 86 | 3 LORs | Letter of Intent | Updated Resume/CV | |
| HEC Montreal | Bachelor’s degree from an accredited university with a min. GPA of 3.0 on a 4.0 scale | GMAT Score of 630 or GRE equivalent | IELTS: 6.5 | TOEFL: 94 | 2 LORs | Updated Resume/CV |
*3-year bachelor’s degree will be acceptable if applicants have at least one year of relevant work experience
Also check:
Masters in Marketing in Canada: Eligibility Criteria
Checklist for basic admission requirements for Masters in Marketing in Canada:
- 4-year honours degree or equivalent with a minimum overall aggregate of 75-80%
- Minimum GPA of 3.0 on a 4.0 scale
- GMAT Score: 550 or more/GRE Equivalent
- English Proficiency Test Scores: IELTS: 7.0 | TOEFL: 100
- 3 LORs
- Statement of Purpose (SOP)
- Updated Resume/CV
- Official Transcripts
- Valid Passport
- Student Visa
Checkout: Canadian Student Visa
Masters in Marketing in Canada: Cost
Given below is the detailed breakdown of total costs of studying Canada for students willing to study abroad in Canada. It is always preferable to be aware of the costs involved and optimize the budget ahead of time to ensure a smooth experience.
Masters in Marketing in Canada: Tuition Fees
The tuition fees for Masters in Marketing in Canada in some of the top universities is as follows:
| University | Tuition Fee (CAD) | Tuition Fee (INR) |
|---|---|---|
| Queen’s University | 15,000 | 9.11 lakhs |
| York University | 84,100 | 51.07 lakhs |
| University of Saskatchewan | 15,000 | 9.11 lakhs |
| Concordia University | 29,925 | 18.17 lakhs |
| University of Guelph | 45,996 | 27.92 lakhs |
| University of Lethbridge | 22,779 | 13.82 lakhs |
| HEC Montreal | 34,100 | 20.7 lakhs |
Cost of Living in Canada
The estimated expenditure and cost of living in Canada for an international student ranges from 80,152 INR to 1,14,503 INR. The following table demonstrates the average monthly expense to be expected by an international student in Canada:
| Expense Type | Average Cost (CAD) | Cost Equivalent (INR) |
|---|---|---|
| Accommodation | 400 - 600 | 24,106 - 36,159 |
| Food | 200 - 300 | 12,053 - 18,079 |
| Transport | 100 - 250 | 6,026 - 15,066 |
| Internet | 30 - 50 | 1,808 - 3,013 |
| Miscellaneous | 600 - 700 | 36,159 - 42,186 |
Masters in Marketing in Canada: Scholarships
Numerous scholarships are offered by some of the top universities in Canada to international students who are in need of financial assistance to pursue Masters in Marketing in Canada. Following is the list of some of the popular scholarships in Canada for international students:
| Scholarships | Eligibility | Award Details (CAD) |
| Canada Graduate Scholarships | Bachelor’s degree with a minimum overall aggregate of 75%, research potential, relevant work experiences | 17,500 for 12 months |
| University of Saskatchewan Graduate Scholarship | Academic merit, 2 LORs, Official Transcripts | 16,000 |
| Concordia Merit Scholarship | Enrolled full-time at Concordia University | 10,000 |
| Jean-Charles Chebat Z''L Bursary | Enrolled in MS in Marketing program at HEC Montreal, financial need | 2,000 |
Masters in Marketing in Canada: Placements
After completing Masters in Marketing in Canada, students can work in various sectors and areas like Marketing research, Brand management, Marketing management, Advertising and communication, Quality management, and Quality control consulting. Some of the most preferred job roles and positions after Masters in Marketing in Canada include:
| Positions | Average Salary (CAD) | Equivalent Salary (INR) |
|---|---|---|
| Marketing Copywriter | 48,492 | 29.43 lakhs |
| Marketing Research Analyst | 46,426 | 28.18 lakhs |
| Search Engine Marketing Specialist | 51,204 | 31.08 lakhs |
| Social Media Marketing Specialist | 50,000 | 30.35 lakhs |
| Sales Representative | 50,107 | 30.43 lakhs |
| Digital Marketing Specialist | 51,949 | 31.54 lakhs |
| Sales Manager | 67,350 | 40.89 lakhs |
| Marketing Manager | 65,539 | 39.79 lakhs |
| Brand Manager | 71,578 | 43.48 lakhs |
Masters in Marketing in Canada: Return on Investment
The top universities in Canada demonstrate significant returns on investment following a Masters in Marketing in Canada. The ROI of some of the top universities is given below:
| Universities | Tuition Fee (CAD) | Average Salary (CAD) |
|---|---|---|
| Queen’s University | 15,000 | 66,500 |
| University of Saskatchewan | 15,000 | 70,149 |
| Concordia University | 29,925 | 85,000 |
| University of Guelph | 45,996 | 58,545 |
| HEC Montreal | 34,100 | 68,275 |
Masters in Marketing in Canada: College Comparison
| Categories | Queen’s University | York University | University of Saskatchewan |
|---|---|---|---|
| QS World Rankings 2023 | 246 | 456 | 473 |
| Admission Requirements | 4-year bachelor’s degree with a minimum overall aggregate of 77% | GMAT/GRE Scores | 2 academic references | Updated Resume/CV | 4-year bachelor’s degree* with a minimum overall aggregate of 75-80% | Essay Questions | Updated Resume/CV | 2 LORs | Official Transcripts | 4-year honors degree or equivalent with a minimum overall aggregate of 70% | GMAT: 550 OR GRE equivalent | 3 LORs | SOP | Updated Resume/CV | Official Transcripts |
| English Proficiency Test Scores | IELTS: 7.5 TOEFL: 100 | IELTS: 7.0 (minimum score of 6.5 in individual bands) TOEFL: 100 | IELTS: 6.5 (minimum score of 6.0 in individual bands) TOEFL: 86 |
| Tuition Fee (CAD) | 15,000 | 84,100 | 15,000 |
| Average Starting Salary (CAD) | 66,500 | 69,004 | 70,149 |
| Acceptance Rate | 89% | 27% | 45% |
MS in Marketing v/s MBA in Marketing
| Categories | MS in Marketing | MBA in Marketing |
|---|---|---|
| Focus of study | Advanced concepts and theories related to marketing | Business management and leadership along with marketing skills |
| Work experience required | Optional | 4-5 years |
| Job roles | Entry level jobs such as Marketing Analyst, Marketing Coordinator, Marketing Copywriter, etc | Marketing management jobs such as Brand Manager, Product Manager, Sales Manager, Marketing Manager, etc |
| Average Salary (CAD) | 72,000 | 84,000 |
Explore: Post-Study Work Visa in Canada
FAQs
Ques: Is Masters in Marketing worth it in Canada?
Ans: Canada is home to some of the top universities in the world for Masters in Marketing. This program helps in providing the required marketing skills for a successful career in a number of unique areas in marketing, advertising and public sector. The average salary after masters in marketing in Canada can go as high as 72,000 CAD (43.75 lakhs INR)
Ques: Is GMAT required for Masters in marketing in Canada?
Ans: Yes, a GMAT score of 550 or above is required for admission to the top universities for Masters in Marketing in Canada.
Ques: What are some of the best universities for pursuing masters in marketing in Canada?
Ans: The best universities offering Masters in Marketing in Canada are:
- Queen’s University
- York University
- University of Saskatchewan
- Concordia University
- University of Guelph
- University of Lethbridge
- HEC Montreal
Ques: What are the requirements to study masters in marketing in Canada?
Ans: The basic admission requirements for Masters in Marketing in Canada are
- 4-year honors degree or equivalent with a minimum overall aggregate of 75-80%
- Minimum GPA of 3.0 on a 4.0 scale
- GMAT Score: 550 or more/GRE Equivalent
- English Proficiency Test Scores: IELTS: 7.0 | TOEFL: 100
- 3 LORs
- Statement of Purpose (SOP)
- Updated Resume/CV
- Official Transcripts
Ques: What is the average cost of pursuing a master's in marketing from Canada?
Ans: Depending on the university, Masters in Marketing in Canada may cost between 15,000-84,100 CAD ( 9.11-51.07 lakhs INR).
Ques: What are the exams that need to be taken before applying for MSc in Marketing courses in Canada?
Ans: For Masters in Marketing, you need to take the following exams:
- GMAT/GRE
- IELTS/TOEFL/PTE
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