Bachelor of Business [B.Bus] [Marketing] From Macleay College

The Bachelor of Business specialising in Marketing allows to develop both extensive marketing skills as well as core business attributes that will provide a wide range of career opportunities.

• In Year 1 student will understand the fundamentals of marketing and business. Underpinned by consumer research, marketing planning and strategy, marketing communications and managing customer relations, student will develop valuable business skills such as business law, accounting, and managing both people and organisations – essential skills required by a marketing professional.
• In Year 2 student will explore digital marketing strategy as well as advanced business skills such as leadership, strategic management, project management and business finance. student will know how to make solid business decisions based on a thorough understanding of economic and marketing data. Two elective subjects also provide the flexibility to follow a specific interest.