Masters in Digital Marketing in Australia is a 1-2 year program depending on your university of choice. Masters in Digital Marketing in Australia is a highly regarded program for international students. The program covers the latest trends and technologies in digital marketing and equips students with the skills they need to succeed in this rapidly evolving industry. The requirements for admission to MS in Digital Marketing in Australia, usually include a bachelor's degree in any field of study and a minimum GPA of 3.5.
The average tuition fees for Masters in Digital Marketing in Australia for international students range from AUS 20,000 to AUD 60,000 per year. Graduates with a Masters in Digital Marketing in Australia can expect a starting salary of around AUD 50,000 to AUD 90,000 per year. This salary can vary depending on the industry, location, and level of experience.
Course highlights
| Program | MS in Digital Marketing |
| Program Type | Part-time, Full-time |
| Program Duration | 1-2 years |
| Eligibility Criteria | Bachelor’s degree in any field, SOP, LOR, Resume |
| GPA | 3.5 (on a scale of 5) |
| English Proficiency Requirements | IELTS, TOEFL |
Top Universities offering Masters in Digital Marketing in Australia
Below we have mentioned the list of top universities offering Masters in digital marketing in Australia along with program details:
| University | Program | Deadline | Total Tuition Fees (AUD/Year) |
|---|---|---|---|
| University of Melbourne | MS of Digital Marketing (18 Months) | 30th Apr 2023 | 47,712 |
| Monash University | MS in Digital Marketing (2-years) | 23rd Feb 2023 | 33,000 |
| Curtin University | MS in Digital and Social media (18 Months) | 12th Feb 2023 (Sem1) | 19,004 |
| University of Tasmania | MS in Marketing Management- Digital Marketing (18 months) | 27th Jun 2023 | 35,950 |
| Victoria University | MS in Digital Media (2 Years) | - | 29,800 |
| University of Southern Queensland | Masters of Business (digital Marketing) | 23rd Jan 2023 | 28,400 |
Why Study Masters in Digital Marketing in Australia?
- Increase in number of online shoppers- There is a 6.6% growth in the market size of online shoppers, increasing the need of online marketers for brands.
- Globally recognized universities- Australia has globally recognised Universities offering a wide range of courses with up-to-date curriculum.
- Work visa accessibility- In Australia an extended visa for 2 years for work is available for Indian students. Students have the option of staying back in Australia and gaining practical Knowledge.
- Career scope- Australia has a real growth market for digital marketers as Australia has a low number of digital marketers locally, due to which most of the talent is outsourced.
Masters in Digital Marketing in Australia: Course Details
Digital marketing is one of the most effective ways to reach your target audience and this has resulted in increased demand of digital marketers all over the world, and to comply with the demand there has also been a rise in the number of universities offering a degree in digital marketing. Every course is designed to enhance the theoretical and practical knowledge of the student.
Some of the major topics covered in the course are consumer behavior, social media marketing and communications, SEO, marketing communications, email marketing, search engine marketing.
| Program | MS in Digital Marketing |
|---|---|
| Program Type | Part-time, Full-time |
| Duration | 1-2 years |
| Eligibility | Bachelor’s degree in any field, SOP, LOR, Resume |
| GPA | 3.5-4 (on a scale of 5) |
| Tuition Fees | 11,000-60,000 (AUD) |
| English Proficiency Requirements | IELTS(6.5 or above), TOEFL |
Admission in MS in Digital Marketing in Australia
The admission requirements for masters in Digital Marketing in Australia varies from university to university, however the basic requirements remain the same with some basic criteria. The following details include the basic requirements like eligibility, list of documents, exams to prepare for and other important information as well.
| University | Program | Duration of the Program | Application Deadline |
|---|---|---|---|
| University of Melbourne | MS of Digital Marketing | 18 Months | 30th Apr 2023 |
| Monash University | MS in Digital Marketing | 2-years | 23rd Feb 2023 |
| Curtin University | MS in Digital and Social media | 18 Months | 12th Feb 2023 (Sem1) |
| University of Tasmania | MS in Marketing Management- Digital Marketing | 18 months | 27th Jun 2023 |
| Victoria University | MS in Digital Media | 2 Years | - |
| University of Southern Queensland | Masters of Business (digital Marketing) | 2 Years | 23rd Jan 2023 |
Admission Requirements for Masters in Digital Marketing in Australia
The admission requirements for masters in Digital Marketing in Australia varies from university to university, however the basic requirements remain the same with some basic criteria. The following details include the basic requirements like eligibility, list of documents, exams to prepare for and other important information as well.
| University | Academic Requirement | IELTS | Additional Documents (Work Experience, Resume, essay, SOP and LOR) |
|---|---|---|---|
| University of Melbourne | Undergraduate degree in marketing, with a weighted average mark of at least H2A (70%) | 6.5 or above | SOP, The completion of at least two of the following subjects or equivalents. Statistics, Research methods, Analytics and econometrics |
| Monash University | Undergraduate degree in any field | 6.5 or above | SOP, LOR |
| Curtin University | Undergraduate degree in any field | 6.5 or above | SOP, LOR |
| University of Tasmania | Undergraduate degree in any field | 6.5 or above | SOP, LOR |
| Victoria University | Undergraduate degree in any field | 6.5 or above | SOP, LOR |
| University of Southern Queensland | Undergraduate degree in any field/ equivalent 3 years of professional work experience | 6.5 or above | SOP, LOR |
Cost of study of Masters in Digital Marketing in Australia
The cost of study in Australia can differ on the basis of the choice of university and in which part of Australia you are living in, as different parts of Australia have different living expenses.
Tuition Fees
Australia has some many well recognized universities offering Masters in Digital Marketing. Each and every university has its own fees structure, some universities charge per semester, some charges per unit taken by the student and some charge yearly fees. The below chart shows the indicative fees of universities offering Masters in Digital Marketing ranging from 11000-60000 AUD.
| University | Total Tuition Fees (AUD) | Fee for Indian Students (INR)(in Lakh) |
|---|---|---|
| University of Melbourne | 47,712 | 27.07 |
| Monash University | 33,000 | 18.72 |
| Curtin University | 19,004 | 10.78 |
| University of Tasmania | 35,950 | 20.39 |
| Victoria University | 29,800 | 16.90 |
| University of Southern Queensland | 28,400 | 16.11 |
Cost of living in Australia
Apart from the tuition fees, a student applying for higher education in Australia should also consider the cost of living in Australia. The below given cost is the average monthly expenditure for a student living in Australia:
| Type of Expenses | Cost Per Week in AUD | Equivalent Cost in INR |
|---|---|---|
| Hostels & Guesthouse | 90-150 | 5,000-8,430 |
| Share Rentals | 95-215 | 5,340-12,000 |
| On-campus | 110-280 | 6,200-15,740 |
| Homestay | 235-325 | 13,200-18,200 |
| Groceries & Eating Out | 140-280 | 7865-15,740 |
| Public Transport | 30-60 | 1,690-3,370 |
| Entertainment | 80-150 | 4,500-8,430 |
Scholarships available in Australia for Masters
Students seeking to study in Australia can avail different scholarships offered by the Australian Government to international students. As pursuing masters in Digital Marketing in Australia can get very expensive plus the cost of living, it is highly recommended to the student to go through the list of popular awards and studentships available to them and plan their expenses accordingly.
| Scholarship | Awarded by (private/government/university) | Eligibility | Award Value |
|---|---|---|---|
| Monash International Merit Scholarship | Monash University | Based on academic achievement Students will also be assessed on their scholarship application statement (500 words), and their potential to be an ambassador for Monash University | 10000$ every year for 3/4/5 Years degree. |
| MGSM Scholarship | Macquarie University | Academically outstanding international applicants enrolled in a masters program at Macquarie | Up to 25% on tuition fee |
| Australian Government Research Training Program | Australia Government | Students pursuing Masters or Research Program in Australia | Tuition fee, living expenses, and other allowances |
| RMIT Research Stipend Scholarship | RMIT University | Available for international students pursuing master’s or doctoral programs at RMIT | 31,000 AUD as tuition fee waiver |
| Endeavor PG Scholarship Awards | Government of Australia | International candidates enrolled in masters or Ph.D. courses in Australia | Tuition fee, travel, and other allowances, health insurance |
Job and Placement opportunities after Masters in Digital Marketing in Australia
After completion of this Masters degree in Digital marketing in Australia there are a lot of job opportunities available for the students to implement their knowledge and get practical exposure.
| Profession | Average Salary/Year (AUD) | Salary for Indian Student (INR)(In Lakh) |
|---|---|---|
| Digital Marketing Manager | 83,859 | 47.60 |
| Marketing Associate | 51,243 | 29.07 |
| Event Specialist | 61,255 | 35.00 |
| Marketing Analyst | 59,315 | 33.60 |
| Marketing Executive | 62,251 | 35.30 |
| Social Media Manager | 54,387 | 30.90 |
| Web Content Manager | 62,145 | 35.25 |
| Product Marketing Manager | 95,655 | 54.30 |
| Marketing Communications Manager | 69,666 | 40.00 |
Comparison for Masters in Digital marketing in Australia and the USA
Degree in Australia vs Degree in the USA
| Parameter | Degree in USA | Degree in Australia |
|---|---|---|
| Duration | 1-2 Years | 1-2 Years |
| Average tuition fees | 60,000(USD) | 20,000(AUD)-50,000(AUD) |
| Cost of living | 1,800(USD) | 610(AUD) |
| Visa | F1 Student Visa | Student Visa (Subclass 500) |
| English language proficiency tests | TOEFL, IELTS | IELTS,TOEFL |
Given the most recent market trends and statistics, it is safe to say that the scope of Masters in Digital Marketing in Australia appears to be very strong and optimistic now that we have reached the article's conclusion. Digital marketing is the future of e-commerce because of the growing global market and the growing number of internet users. In the years to come, there will be millions of job opportunities for digital marketing specialists studying in Australia.
FAQs
Ques. Is Work Experience required for Masters in Digital Marketing in Australia?
Ans. Work experience of 1 to 3 years is recommended for most Masters degrees in Digital Marketing Courses in Australia.
Ques. Which is better MBA or MS in Digital Marketing in Australia?
Because it is a non-technical course, the MS in Digital Marketing in Australia is easy to start and learn, and it costs less than an MBA in Australia. It might be a better alternative and produce outcomes that are comparable to those of an MBA. However, digital marketing equivalents like the MBA in Marketing in Australia can also be taken into consideration if you are specifically seeking an MBA.
Ques. How much money is required for Masters in Digital Marketing in Australia?
The annual fees for the course may vary between 19,000 to 60,000 AUD per year. For an Indian applicant pursuing higher education from Australia, this fee would approximately be 11 to 35 lakhs per annum.
Ques. Which course/field is best for Digital Marketing in Australia?
Best Digital Marketing Courses/fields:
- Social Media Marketing
- Google Analytics
- Internet Marketing
- Digital Media Marketing
- PPC Fundamentals
Ques. Is Digital Marketing in demand in Australia?
Australia has been steadily growing in the Digital Marketing platform, where more number of Digital Marketing professionals are expats. Thus students who graduate in technology have a good scope.
Ques. Can I get PR in Australia after Masters?
The best way for a student to get a PR in Australia is to get a post study work visa after completing their degree and then applying for General Skilled Migration to achieve Permanent Residency (PR).
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