Master of Business Administration [MBA] (Marketing) From Chitkara University, Patiala

Patiala, PunjabPrivate UniversityEstd 2002
#192 For MBA By Collegedunia 2023  
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Master of Business Administration [MBA] (Marketing) 
first year fees:  ₹1,80,000
2 YearsFull Time
Year1234
Total Year Wise fees1.80 Lakhs2.00 Lakhs2.00 Lakhs2.00 Lakhs
Tuition fees₹140000₹180000₹180000₹180000
Other fees₹40000₹20000₹20000₹20000

Chitkara University Upcoming Application Dates 2024

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Important Events

EventsDates
CAT 2024 Exam Date
Tentative
Nov 24, 2024
CAT 2024 Result Date
Tentative
Dec 26, 2024

Expired Events

EventsDates
CAT 2024 Admit Card DateOct 25, 2024
CAT 2024 Registration DateAug 03, 2024 - Sep 20, 2024
MAT (PBT) ExamJun 02, 2024

Important Events

EventsDates
CAT 2024 Exam Date
Tentative
Nov 24, 2024
CAT 2024 Result Date
Tentative
Dec 26, 2024

Expired Events

EventsDates
CAT 2024 Admit Card DateOct 25, 2024
CAT 2024 Registration DateAug 03, 2024 - Sep 20, 2024

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Chitkara University Master of Business Administration [MBA] (Marketing) Ranking

Chitkara University MBA ranking by Collegedunia.com is 192 out of 608 in India in 2023. Chitkara University MBA ranking by NIRF is 64 out of 125 in India in 2023 and it was ranked 80 out of 125 in India in 2022. Chitkara University MBA ranking by The Times Of India is 15 out of 15 in India in 2021

Collegedunia Ranking

Ba2 in India 2023 

NIRF Ranking

#64 out of 125 in India 2023 
#3rd in Punjab

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Course Description

Introduction

With demand for skilled professionals rising in India, an MBA in present times has become imperative for Professional growth. However, choosing an MBA course can oft become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses.

Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.

What is Marketing all about?

Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.

Key Characteristics of MBA in Marketing

Program Duration

2 years (4 or 6 semesters) for Regular Program

Varies from a minimum of 2-2.5 years to a maximum of 4 years in Distance mode

Varies from 1 year to 2 year for Executive Programs

Eligibility

Bachelor’s Degree in any Discipline

Work Experience is required for Executive Programs

Admission Process

Entrance Exam + Group Discussion/Personal Interview

Major Entrance Exams

CAT, XAT, MAT, CMAT, SNAP

Required Skills

Mathematical Ability

Good Communication Skills

Analytical and Leadership Skills

Reasoning Skills

Problem Solving Skills

What do you Learn?

Market Research and Analysis

Selling

Pricing

Advertising

Product Designing

Presentation

Communication

Program Fee

4 Lakh INR – 20 Lakh INR

Average Starting Salary

2.5 Lakh INR – 10 Lakh INR

Top Hiring Companies

HDFC, IBM, Cognizant, Accenture, TCS etc.

Who should opt for MBA in Marketing?

While an MBA in Marketing is open to anyone who wishes to pursue it, an MBA in Marketing is the best bet for people who are creative, have good communication skills and have an aptitude for human behavior.

Which are the best Institutes for MBA in Marketing?

Choosing the right institute is equally vital like choosing the right course. In India there are about 3900 Management Institutes in India. Some of the Top Institutes for MBA in Marketing are listed below:

Rank

Name of Institute

Name of Marketing Course on Offer

1

Indian Institute of Management, Bangalore (IIM B)

PGP Specialization in Marketing

2

Indian Institute of Management, Calcutta (IIM C)

PGDM Post Graduate Program in Management – Marketing

3

Indian School of Business (ISB)

PGDM Post Graduate Program in Management – Marketing Major

4

Indian Institute of Technology (IIT), Bombay

Master of Management Program - Marketing

5

Faculty of Management Studies, University of Delhi

MBA in Marketing

6

Indian Institute of Management, Lucknow (IIM L)

PGDM Post Graduate Program in Management – Marketing Electives

7

Management Development Institute (MDI)

PGDM Post Graduate Program in Management – Marketing Specialization

8

Indian Institute of Technology (IIT), Delhi

MBA Specialization in Marketing – Department of Management Studies (DMS)

9

Loyola Institute of Business Administration, Chennai

PGDM Marketing

10

Institute of Management Technology (IMT), Ghaziabad

PGDM Marketing

What are the Electives for MBA in Marketing?

At the beginning of the second year, a student has to select from an array of electives offered by their B-School. These electives cover a wide range of areas related to marketing. In the last few years with the advent of digital markets, digital marketing has also been added as one of the electives. The name of the electives may vary from institute to institute but can be broadly classified as follows:

  • Marketing Research
  • Consumer Behavior
  • Marketing Strategy
  • Marketing Services
  • Product and Service Design
  • Brand Management
  • Digital and Social Media Marketing
  • Analysis of Demand
  • Marketing Campaigns

Course Delivery Structure

All major Management Institutes follow a similar course delivery structure. Method of education includes Lectures, Classroom Discussions, Individual and Group Projects, Paper Submissions, Case Studies, Quizzes, Internships – Industrial and NGO etc.

Which is better – MBA in Marketing or MBA in Finance?

This is a question often asked by MBA aspirants since both Marketing and Finance have stronghold when it comes to job opportunity. To pick the best one out of MBA in Finance and MBA in Marketing is difficult. While Finance is important to sustain a company, Marketing is the main support system of a company.

The best approach is to go for the course which resonates with your interest. For example if you have excellent communication skills and are good with people then Marketing is the right choice for you.  MBA in Marketing involves travelling and is the right option for individuals with excellent people skills.

PGP Vs. PGDM

PGP stands for Post Graduate Program and is a full 2 year program offered at almost all B-Schools. PGDM is Post Graduate Diploma in Management and is just another name for PGP. There is no practical difference between a PGP course and PGDM course.

Further Academic Opportunities

MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem solving skills.

Other than FPM Program an individual can also go for PhD in Management which is offered at Universities and IITs. An FPM program or PhD in Management paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between 400,000 INR to 800,000 INR.

Eligibility Criteria

Aspirants seeking admission to the Program should meet the following criteria as specified by the institute.

Academic Requirement

  • The candidate should have completed the Bachelor’s Degree with a minimum of 50% aggregate marks in any stream from a recognized university.
  • The candidate appearing in the final year examination can apply but the candidate must have secured a minimum of 50% (aggregate) marks till the previous year’s examination. However, the candidate must submit his/her graduation completion certificates by September 30, 2023, failing which he/she shall be de-registered.
  • Candidates having compartments in any subject will not be considered.
  • Having work experience is not a requirement for admission to the program.

Admission to the MBA program at Chitkara Business School is based on merit ranking in CAT / MAT / NMAT / XAT / CMAT Score, followed by group discussions and personal interviews. Applicants who have not taken any of the above-mentioned entrance exams shall have to take the Chitkara University Test with group discussions and personal interviews. The decision of the selection committee will be final.

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Master of Business Administration [MBA] (Marketing) Comparison

Chitkara UniversityCGC LandranChandigarh UniversityThapar University
Reviews Rating
Cost To Study
Total Fees
780000 (2 Years )
Total Fees
366000 (2 Years )
Hostel Fees
90000
Total Fees
500000 (2 Years )
Hostel Fees
106800
Total Fees
1171000 (2 Years )
Hostel Fees
49000
Ranking
# Ranked 64/125 by NIRF Management Ranks
-
# Ranked 36/125 by NIRF Management Ranks
# Ranked 49/125 by NIRF Management Ranks
Highest Salary₹4000000₹5475000₹17000000₹5575000
Average Salary₹750000--₹1190000
General Course Details
Duration - 2 Years
Course Offered - Full Time
Mode - Full Time
Degree Type - On Campus
Course Level - Post Graduation
Course Credential - Degree
Duration - 2 Years
Course Offered - Full Time
Mode - Full Time
Degree Type - On Campus
Course Level - Post Graduation
Course Credential - Degree
Duration - 2 Years
Course Offered - Full Time
Mode - Full Time
Degree Type - On Campus
Course Level - Post Graduation
Course Credential - Degree
Duration - 2 Years
Course Offered - Full Time
Mode - Full Time
Degree Type - On Campus
Course Level - Post Graduation
Course Credential - Degree
EligibilityGraduation with 50% + CATGraduationGraduation with 50% + CUCETGraduation with 50%

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