Bachelor of Arts [B.A] [Marketing Management] From Manchester Metropolitan University

The discipline of marketing is diverse and allows you to build a lucrative career in a number of sectors and specialisms. Requiring a great deal of creativity, strategic thinking and attention to detail, marketing also demands professional, organisational and communication skills.

The Marketing Management (Hons) programme is offered atÊManchester Metropolitan University.

Marketers plan and manage campaigns that may go across a wide variety of channels. Marketers may work client-side, within an organisation or they may work agency-side and carry out marketing on behalf of clients.

Marketers look at the big picture. They scan the environment for opportunities and threats and act accordingly. They use their excellent knowledge of media to segment audiences to ensure that brand communications are reaching the right audience, with the right message at the right time.

This degree allows you to study the main marketing disciplines, enabling you to determine which aspects of the profession best suit your skills and personality.

Graduates from this course have built successful careers in different parts of the industry, such as public relations, advertising, brand management, media planning and buying, event management and product testing. We also offer four year routes where you can spend your third year on industrial placement or studying abroad.Ê

Covering both the theory that underpins marketing practice and the practical skills you need to succeed in the workplace, you will learn how the different elements of marketing work together, from the research, project management and budgeting required to plan and deliver a communications campaign, to the inspiration behind effective advertising images and copy. You will also examine the strategic and operational dimensions of international marketing and the importance of cross-cultural communication.

You will gain a thorough understanding of how marketing campaigns work in practice through analysing broadcast and print (television, radio, newspapers and magazines) and social and digital media communications (Facebook, Twitter, websites and email).

Your career prospects after the course

With the explosion of the digital landscape, how we do business, shop and interact with both brands and spaces are evolving.

Gaining expertise in these creative areas can result in rewarding careers.

Manchester's second largest employment sector is the creative and digital media industries, so studying marketing here means exposure to a melting pot of industry networks, agencies, entrepreneurs and digital marketing specialists.

A career in the creative industries can be extremely varied, as marketing, advertising and PR disciplines are a feature of every sector, with roles that can be either agency based or in-house and specific skills that can be incredibly valuable to both.

Studying marketing at our multi award-winning Business School provides you with a blend of industry led teaching and appropriate academic principles.

We have a strong emphasis on developing your career skills and provide exciting opportunities to gain practical experience and build your professional network through internships, placements and study abroad options.

Our degrees are developed in close partnership with practitioners from the creative, digital and retail industries who are also actively involved as expert guest lecturers, mentors and placement employers.Ê

This degree aims to prepare you for careers in the advertising, marketing and public relations sectors.

Students from our marketing degree have gained employment in many high profile job roles including: Sainsbury?s Marketing Graduate Trainee, Marks and Spencer Business Analyst, O2 Marketing Assistant, HSBC Equity Analyst, Asda Graduate Trainee, Toni and Guy Opticians Co-Creator.