Master of Science [M.Sc] (Marketing Communications)
Field of Study:
£26,109/Yr
In the Marketing Communications programme offered by Birkbeck, University of London, students will learn about organisational decision-making processes and how to define and solve marketing communications problems. Students will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications theory and practice in a range of industries and organisations, so students can identify appropriate practical tools.
Highlights
- Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of marketing.
- College academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading marketing journals. College have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
- Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
- MSc Marketing suite (consisting of MSc Marketing, International Marketing, Marketing Communications and Sport Marketing) has been mapped against CIM/CAM qualifications to offer students exemptions.
- Students will have access to Moodle, college online learning resource where all information and materials relating to students programme of study and modules are available, as well as the Birkbeck Library and e-Library.
Important Dates
| Event | Application Date |
|---|---|
| Application Start Date | Oct 15, 2023 |
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | £26109 (GBP 26109) |
Eligibility & Entry Requirement
Academic Eligibility:
- Students must a bachelor's degree from an accredited college or university to get admission to this program.
- Students require a minimum GPA of 3 on a 4.0 scale for the program.
- Students should have a second-class honours degree (2:2) or above.
Indian Student Eligibility:
Indian students are eligible to apply if they meet one of the following eligibility criteria:
- Students must complete a 4-year undergraduate degree with first class in a relevant field from a recognized institution.
- Students need to submit minimum GRE exam scores for a better chance of admission.
- Students are reviewed on their individual merits and professional qualifications and/or relevant work experience will be taken into consideration positively.
- Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program.
Scores Required
Required Document List
The following required documents are:
- Resume: Outline of academic achievements and/or awards, publications, relevant work, and/or volunteer experience.
- Academic records: The marks statement provided by the education board after completion of the previous academic qualifications.
- Three Letter of Recommendation: A recommendation letter should include information about the student, their connection with the person they are recommending, why they are qualified, and the specific skills they have.
- Statement of Purpose - This is an essay or any written statement written by the student while applying.
- Scores: Students have to submit their English language proficiency scores like IELTS, TOEFL, or other test scores and Successful applicants typically provide a score in the 50th percentile.
- Transcripts: Official transcripts from all educational institutions students have attended.
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VISA & Work Study
VISA
If students are not from the UK and they do not already have residency here, students may need to apply for a visa.
The visa students apply for varies according to the length of students course:
- Courses of more than six months' duration: Student visa
- Courses of less than six months' duration: Standard Visitor visa
International students who require a Student visa should apply for their full-time courses as these qualify for Student visa sponsorship. If students are living in the UK on a Student visa, they will not be eligible to enrol as a student on Birkbeck's part-time courses (with the exception of some modules).
Career and Placement after Course
Careers and Employability
Graduates can pursue careers in advertising, media and event marketing, public relations, management and market research. Possible professions include advertising, marketing, distribution, public relations, or sponsorship. This degree can also be useful within a variety of roles within local and national government, as well as in becoming a public relations officer, marketing executive, public affairs consultant, or advertising copywriter.
- Marketing communication specialist
- Brand ambassador
- Social media manager
- Promotions coordinator
- Marketing communications associate
- Public relations assistant
- Advertising specialist
- Event planner
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Aga khan Foundation Scholarships | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based | |
| ASID Foundation Legacy Scholarships | Scholarship per student£ 4,000/Yr$4,000 | Level Of StudyBachelor | TypeMerit-Based | |
| BrokerFish International student scholarship | Scholarship per student£ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Gyandhan Scholarship | Scholarship per student£ 1,222/Yr$1,222 | Level Of StudyMaster | TypeMerit-Based | |
| QS scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| Bharat Petroleum Scholarship 2020 | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based |
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