Courses at York St John University

Master of Science [M.Sc] [Digital Marketing and Data Analytics] From York St John University

York, EnglandLocation
UniversitySchool type
Estd1841established year
Public
Partner [4 Courses]

Master of Science [M.Sc] (Digital Marketing and Data Analytics)

18 months
full time
Online & Dual Degree

£10,300/Yr

£10,300 /Yr

The aim of this programme is to develop students` critical understanding and self-awareness of digital marketing and data analytics. 

This program bring together relevant academic theory and research with practical activities. This ensures student have a deep understanding of digital marketing activities within organisations. By studying with us, student will:

  • Develop a critical awareness of the key concepts of digital marketing, data analytics and organisational strategy.
  • Explore online visitor and buyer behaviour.
  • develop the ability to connect theory with practice in creative and innovative ways.
  • Map customer journeys.
  • Investigate mobile and social media marketing.
  • Investigate the impact of digital marketing and data analytics within organisations.
  • Suggest, discuss and analyse solutions to problems within business. 
  • Apply the theories and techniques learnt to complete projects and assignments.
  • Enhance life-long learning skills to work with self-direction and originality.

This course is studied via distance learning.

The course is delivered entirely online. 


Tuition Fees

Year1st Year Fees
Tuition Fees£10300 (GBP 10300)

Previous Year Tuition Fees

Year1st Year Fees
2021£12371 (GBP 12371)

Eligibility & Entry Requirement

Academic Eligibility:

  • Entry onto this Master’s Degree requires a minimum of a 2:2 Undergraduate honors degree in a related discipline from a UK or NARIC listed institution.

Work Experience:

  • 2 years of experience required in related discipline

Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL iBT (home edition also accepted) or any equivalent test to get admission to this program


Scores Required

75 / 120

Avg. Score in

TOEFL

6 / 9

Avg. Score in

IELTS

46 / 90

Avg. Score in

PTE

  • IELTS – 6.0 or equivalent (with no skill below 5.5).
  • TOEFL iBT – Overall score of 75 (Listening 17, Reading 18, Speaking 20, Writing 20), other forms of TOEFL are not acceptable
  • PTE – Overall score of 46 (Listening: minimum level 36 ,Speaking: minimum level 36  ,Reading: minimum level 36  ,Writing: minimum level 36)

Required Document List

  • Candidate Statement
  • Copies of qualifications (translated into English where necessary)
  • Proof of English Language level
  • Academic references
  • Copy of passport photo page and any previous UK visas
  • CV.

Career and Placement after Course

  • Social Media Marketing (SMM)
  • Search Engine Marketing (SEM)
  • Web Developer and Web Designer
  • Content Writer
  • Digital Agency Account Manager

Scholarship Grants & Financial Aids

NameScholarship Per StudentLevel of StudyType
Aviva ScholarshipsScholarship per studentVariable AmountLevel Of StudyBachelorTypeMerit-Based
QS scholarshipsScholarship per studentVariable AmountLevel Of StudyBachelorTypeMerit-Based
Bharat Petroleum Scholarship 2020Scholarship per studentVariable AmountLevel Of StudyMasterTypeMerit-Based
Gyandhan ScholarshipScholarship per student£ 1,222/Yr$1,222Level Of StudyMasterTypeMerit-Based
VueVille Future Technology ScholarshipScholarship per student£ 1,000/Yr$1,000Level Of StudyBachelorTypeMerit-Based
Monica Cole Research GrantScholarship per student£ 1,291/Yr$1,291Level Of StudyApprenticeshipTypeMerit-Based


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