Bachelor [Marketing] From Liverpool Hope University

During your degree, you will be provided with the key skills and knowledge that will enable you to understand marketing context, marketing research and the disciplineÕs central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and digital marketing run through the marketing curriculum as central themes and allow you to reflect on the dynamic challenges and opportunities that these technological and cultural changes provide.

The degree has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational companies, and we have close interaction with theÊChartered Institute of Marketing (CIM). Studying a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.