These promo tactics are as crass and cool as the Merc-with-the-mouth himself.
Sequels are tough, and often the death of a franchise itself (cue The Amazing Spiderman 2 or The Hangover II). Which brings us to our favorite Merc-with-the-Mouth, while it’s too early to judge whether Deadpool 2 will measure up to the expectations set by Deadpool, we can at least judge Deadpool 2’s marketing. If you remember the promotional tactics of the first movie, it included an emoji billboard.
A rom-com spoof.
An actual Tinder Profile
And whatever the hell this was.
Quite naturally Deadpool 2 or DP2 has a lot to live up to. So, just how do you topple this?
Turns out 20th Century Fox has gone ‘maximum effort’ on its promo of DP2, and it helps that Ryan Reynolds seems to identify so much with the Red freak that even his wife (Blake Lively) admits it’s hard to tell them apart.
Armed with a witty and downright profane af fourth-wall-breaking sense of humor, DP2 is breaking all the rules regarding superhero ‘promotions’. (Although, Deadpool would take an offense to the term ‘Superhero’!)
Here are the best and weirdest marketing strategies for our R-Rated ‘Anti-Hero’.
The ‘anti-superhero’ or whatever he prefers to call himself, showcases his impressive moves in Celine Dion's new music video, "Ashes," the official song for Deadpool 2.
Complete with British cliches such as a cup of tea and tickets for the World Cup 2018.
Honestly, half of these movies would be better with him in them.
Why? Just coz.
As you might know by now, Deadpool is obsessed with Hugh Jackman. But honestly, who isn’t?
Now you can get room decor advice from the Masked Mutant, but we can’t confirm that it’ll not involve decapitated heads.
Are you ‘touching yourself’ tonight? Because, #fuckcancer.
This was one of the first teasers, and introduced us to the wacky marketing strategy Fox is all set to adopt.
You may ask, why Lebanese politics? We have no idea.
Who else to play the foul-mouthed Merc spewing Hindi gaalis? Except maybe, Virat Kohli.
Going by the promos, the movie is destined for some R-Rated success. Still haven’t booked your tickets? ICICI Bank has an Amazing offer for your tickets on https://in.bookmyshow.com/, now you can avail a Buy 1 Get 1 Free offer valid on all tickets with your ICICI Bank Debit or Credit Card. The offer is valid till 31st May, 2018, so hurry the Fuck Up! Unless, of course you are waiting for spoilers.
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