Why is the placement at IIEST Shibpur so poor?

Considering the placement stats after doing a lot of research, one thing is very clear that IIEST ends up with 100% placements every year among which 2-3 CSE/IT students get placed in top-notch companies like Google, Microsoft at an exorbitant compensation package as compares to average package figure of the institute. However, from an independent perspective, the average salary is still at the bottom-line if you consider other tiers 2 colleges. There are certain reasons for it such as:

Recognition:

This is one of the major reasons for such placement stats. Almost nobody outside West Bengal knows that there is an Engineering college name IIEST Shibpur and the same happens with the recruiters as well. People might ask you such questions like where is your college located. Which is this college? Etc.

Alumni Network: 

IIEST Shibpur does not have a very strong alumni base in the companies that can influence the companies to conduct any recruitment drive in the college.

Placement Cell:

Most of the students of IIEST Shibpur will agree to the fact that the institute really needs to work upon its existing placement coordination procedure.

Overall, the institute needs to work hard on their placement cells if they want to improve the placement stats. Then only there will be a scope that students of IIEST Shibpur will get some placements.