What is the process of securing admission at MICA, Ahmedabad?

Mudra Institute of Communication, Ahmedabad (MICA) is a premier autonomous B-School in the field of Marketing and Communication. Apart from its well-known interdisciplinary PG Diploma courses, it also offers a number of online programmes in subjects such as Digital Marketing, Media and Entertainment, Advertising and Public Relations Management.

To be eligible to apply for admission to MICA, one needs to have secured less than 50% throughout his academic career and have completed graduation from an AUC accredited university. Other notable features about the admission procedure are:

• Valid score in CAT/ XAT/ GMAT
• 30% weightage of CAT/ XAT/ GMAT scores
• MICA Admission Test (MICAT) held twice a year, in October and December
• MICAT has 3 sections for evaluation: a) Psychometric Test b) Aptitude c) Descriptive Test
• MICAT has a weightage of 30%
• After qualifying the MICAT, candidates are further shortlisted based on their performance in Group Exercise (GE) and Personal Interview (PI)
• GE and PI have weightage of 20% each

With the help of regular practise, solving previous year papers and hard-work, one can easily ace the admission test. The personality and thought process of a candidate is judged through the GE and PI. Thus, along with preparing for the aptitude tests, one also needs to focus on his/ her creative aspects by continuously reading books, newspapers, blogs.