Is MICA-Ahmedabad good for a student who wants to pursue MBA in marketing?

Yes, MICA is great for MBA if you are looking to be employed in communication-led industries such as media, advertising, digital marketing, consumer behavior, etc. But I wouldn’t recommend MICA, if you are looking for a traditional MBA that places you into marketing etc in traditional industries. MICA is a specialized MBA combining creative thinking and ideation with business management.

Many of my friends who have studied MBA in marketing are placed in communication industries as only a few traditional companies are interested in MBA marketing students. I wouldn’t say students do not get placed in these kinds of industries but the placement rate for this particular category is low.

To sum up, at MICA the curriculum is great, the faculty is great and the placements are commendable. So if you don’t have any problem as to where you get placed, take admission in MICA with closed eyes.