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How was your MICA - Ahmedabad interview?
My friend gave her interview at MICA-Ahmedabad and cleared it. According to her, the interview went in a very smooth manner and it was overall a stress-free experience for her.
The panel had three people- 2 faculty members and an individual from the corporate.
The interview was based on the SOP and the applicant’s form.
My friend mentioned in her form that she hated getting waxed. Based on this response, the interviewers conversed with her about beauty and the pressing issue of always looking gorgeous. It was more like a conversation than an interview.
My friend also mentioned in her form how she was into the sport of shooting while at school. One of the interviewers had a funny exchange with her on this subject. This made my friend feel comfortable and confident from the very beginning of the interview.
Overall, my friend had an enjoyable experience with her interview at MICA-Ahmedabad and she will always cherish the memory of that day.
How difficult is it to get into MICA?
For MICA's GE-PI process, two test-scores are always considered before they shortlist any candidate. After that, you should clear any of the following- CAT; XAT or GMAT. You must essentially also manage to crack the written exam of MICA itself - MICAT.
This might look and sound difficult and a rather intimidating task, that you have to go through two competitive level exams to get in. You would be able to keep track of the level of your knowledge via Logical Reasoning, Verbal Ability and Quantitative Aptitude. Therefore, you must understand that it is vital to chalk out a plan and a strategy.
Interestingly, MICAT comprises two different sections which are - Psychometric and Descriptive. This isn't a part of your regular CAT/XAT/GMAT. What's unique isn't the fact that this particular section sets aside students from MICA and B-school graduates.
Here's a brief overview of Psychometric and Descriptive sections -
- Descriptive - This section requires candidates to answer questions based on their story-telling abilities and check how well they manage to analyse and handle situations under sheer pressure and stress.
- Psychometric - A qualifier for the assessed test - this section is such that if you fail in answering even one question, know that your paper will not be considered and hence, would not be evaluated. Right or wrong aspects do not matter in this section but it takes away an impression of the way you function your mind which renders an impression about you too.
Talking about B-school graduates is pretty straightforward. Once they are shortlisted, they would stick to GDs or else WATs as their second option. While MICA does this. It administers a group exercise checking the candidate's leadership, teamwork and creative side. And by the time you reach the PI, you would go through a number of different experiences.
The path to MICA is indeed difficult and intimidating at times, but if you have already made up your mind to reach there by staying persistent in your efforts, you would definitely be successful. Once you're there, your life will turn around for good.
Can someone who has done or is pursuing PG Certification in Digital marketing and Communication with MICA & upGrad review?
A lot of people have taken up the course and several alumni from this course have shared their valuable reviews for the students seeking this program:
- Excellent Faculty- Leading Industry Professionals have been included in the teaching process. The professors are India's best Digital Marketing Faculty who will teach you deeply industry-focused working methodologies.
- Collaborations- The course itself is a collaboration between MICA and upGrad. MICA is one of its kind institutes in India, or maybe, the Asia Pacific Region, which excels in Strategic Marketing and Communication.
- Academic Curriculum- This PG Certification Program spans 6.5 Months with 180 hours of content, 15 live sessions, and 9 tools and platforms that teach you how to: (a) Develop Brands that your customers connect to. (b) Strategize Digital Marketing and Communication Campaigns, and many more.
- Case Studies- In order to expose you to real industry scenarios, this program provides you with 10 case studies and 10 industry projects, after completing which, you are given detailed feedback by industry people like Marketing Lead at Facebook, Marketing Consultant at Group and many more.
- Learning Support- Each student gets a learning mentor allocated specially for him/her throughout the program who will not only guide but also make sure that the student is making progress and takes the lead.
- Networking Advantage- Several BaseCamps are organized by upGrad that are informative as well as fun. Many career-building workshops are organized by Professors and industry Professionals where you can participate in group activities with other students and even alumni. These activities help to establish networks within the industry.
- Career Support- Guidance and regular support is provided near the completion of your course which includes:
- Career Coach
- Career counseling
- Resume Feedback
- Mock Interview
- Job Placement
- Transition through Better Placements- After the course completion, you earn Certifications and also the MICA Alumni Status, which opens the doors for opportunities like SEO Specialist, Digital Marketing Manager, SEM Manager, and many more.
Overall, the PG Certification course is worth the effort, with students gaining a salary hike of a maximum of 125% and an average increase of 43% after the program.
Which college is better for marketing between MICA or IMT-G?
MICA, or Mudra Institute of Communications Ahmedabad, is a premier institute in India known for its excellence in the fields of Media, Advertising, and Market Research. Graduates from MICA are highly sought after by employers in these industries and are often preferred over those from higher-ranked institutions. This is due to the institute's reputation for providing students with a strong foundation in these fields through its rigorous curriculum, industry-relevant courses, and practical training.
In the media industry, graduates from MICA are known for their expertise in strategic planning, brand management, and media buying and planning. They are also well-equipped to work in the fields of advertising, digital marketing, and communication research. MICA has a strong alumni network of industry leaders, which helps students to secure internships and job opportunities post-graduation.
However, it's also important to note that MICA graduates are successful in other industries as well such as FMCG, Telecom, E-commerce, and more. The institute's curriculum is designed to provide students with a holistic understanding of the business environment, which equips them with the skills necessary to excel in various industries. Many of the alumni have also gone on to start their own businesses and become entrepreneurs.
When considering MICA as an option for your post-graduation studies, it's important to take into account all of the available options and weigh the pros and cons. Researching the institute's curriculum, faculty, and alumni network, as well as speaking to current students and alumni can help you to make an informed decision. Additionally, it would be a good idea to seek the opinion of professionals in the field you are interested in, as they can provide valuable insights into the opportunities and challenges of different career paths.
MICA vs XIMB? Which one is better in terms of placement and ROI?
MICA and XIMB are both well-respected business schools in India that offer a high return on investment (ROI) to their students. Both schools have a good track record of placing their graduates in well-paying, strategic positions.
MICA, in particular, has a reputation for its strong focus on strategic marketing and communication. The school has a high fee structure, but this is offset by the strong career prospects it offers its graduates. In 2022, MICA recorded a 100% placement rate, with more than 70 companies participating in the recruitment process. The average package offered was INR 19 LPA, and the highest package was INR 57.51 LPA. The IT/ITES sector emerged as the top sector for MICA graduates, with popular job roles including Business Analyst, Marketing Specialist, Product Manager, and Brand Strategist.
XIMB also boasts a strong placement record, with 100% of its 2022 graduating class being placed. The average package offered during XIMB placements in 2022 was INR 17.54 LPA, and the highest package was INR 32.21 LPA. The school is highly ranked and has a good reputation for its MBA program. XIMB MBA fees include course fees, IT expenses, alumni fees, refundable caution deposits, development funds, and course materials. Hostel fees and mess charges are extra.
Both MICA and XIMB have a great reputation for their career placements. MICA is known for its strong focus on strategic marketing and communication and XIMB is known for its strong MBA program and high ROI. MICA average package is INR 19 LPA and XIMB average package is INR 17.54 LPA. Both institutes have a 100% placement rate and a good reputation.
Has anyone with less than 40 percentile in CAT got into MICA Ahmedabad?
Yes, anyone with less than 40 percentile in CAT has gotten into MICA Ahmedabad. Being a 2015 batch pass-out and back then, MICA accepted a CAT score of 40% and there were certain people in the batch that had a CAT score of a simple 50 percentile.
But things changed post-2015 as MICA arranged for a separate exam of its own - CAT/XAT/GMAT instead of cut-offs from CAT scores. A good weightage is for MICAT exclusively. Also, back then around 2015, people had gotten into MICA because of their CAT score which was >30 percentile as well. So, you do not have to worry too much.
Focusing on MICAT is a better option. A good or even a bad CAT score in today's time does not really matter. MICAT has two sections to it and make sure you especially excel in their Psychometric test. Having said that, do some introspection and if you happen to realise that there is some kind of potential in you and you are ready to stay persistent in your endeavours to reach MICA. And once you're at it, make sure you do great at MICAT and face GE/PI as well.
Who are some of the famous alumni from MICA?
Some of the famous alumni of MICA Ahmedabad are:
- Himanshu Vashishtha (1996) : Founder & CEO of SixthFactor Consulting.
- Durlav Baruah (PGDC 2001) : Director at Kuhipaat Communications & Technology Pvt Ltd.
- Mohit Sadhwani, (PGDM 2015) : Manager - Sales at Sony Pictures Networks India.
- Arjoon Bose, (PGDM 2003) : International Project Manager at L’Oreal.
- Amrish Goyal, (PGDM 1996) : Director, Brand & Marketing at Microsoft.
- Kunal Jeswani, (PGDM 1996) : Vice President at Ogilvy and Mather.
Which institute should I join: MICA, IRMA or XIMB?
While choosing between MICA, IRMA, and XIMB, it's important to keep in mind that these institutions are very different from each other. They have different missions, visions, and outcomes. While XIMB is a general management institute, MICA and IRMA are focused on their respective domains.
If you're someone who is primarily driven by CTC and ROI, then it's important to think twice before opting for these niche programs based on general parameters. You might end up in something that you might not enjoy.
IRMA is the pioneer of rural management, with the aim of bringing about a change in the rural sector of the country through professional management. As a participant in the program, you'll learn all the principles of general management, along with social and liberal arts subjects. One of the unique features of IRMA is their three internship segments, which provide a different perspective on rural realities and society through a different lens.
By choosing IRMA, you can expect to have a rewarding career afterwards. However, keep in mind that the program is geared towards those who have a genuine interest in rural management and development. It's important to do your research and self-reflection to see if this program is the right fit for you.
Do I have a chance at getting into the PGDMC course offered by MICA, Ahmedabad?
Yes, there are chances to pursue PGDMC course at MICA Ahmedabad through MICAT. The path to success involves not just acing MICAT but also making a lasting impression during the crucial interview round. This interview isn't just about proving your worth; it's about showcasing how your academic background makes you a perfect fit for MICA.
PGDMC at MICA thrives on diversity. They welcome students from all kinds of backgrounds because they know that diversity is where creativity sparks.
Here's a simple breakdown of what you need to know:
- Eligibility: You need a Bachelor's Degree recognized by AIU, even if you're in your final year.
- Selection Criteria:
- Meet minimum CAT, XAT, or GMAT cutoff scores.
- Excel in MICAT's Section A.
- Impressive CAT/XAT/GMAT scores lead to Section C of MICAT.
- Shine in Section C, followed by evaluation in Section B.
- Sectional Cutoffs: Remember, there are cutoff scores for both Sections C and B.
- Final Step: If you clear the selection criteria you'll enter the GD & PI round.
- GD & PI Shortlist: Your chance here depends on a formula: 50% CAT/XAT/GMAT and 50% MICAT Scores.
- Expert Panel Thumbs-Up: If experts like you in Group Exercise and Personal Interview, you're on track for the final merit list.
Is MICA's PGDM-C degree equivalent to a proper MBA degree?
Yes, MICA’s PGDM-C degree is equivalent to a proper MBA degree. The institute has AIU accreditation, which makes this degree equivalent to an MBA. The Post Graduate Diploma in Management - Communications (PGDM - C) is the flagship program of MICA. The institute trains future business leaders with a focus on effective communication, creative thinking, and community development.
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