Established in 2014, Management Development Institute, Murshidabad is a business school in West Bengal. The Institute provides experiential learning and an ambient environment for students to grow with its inudstry oriented courses. MDI, Murshidabad aims to develop Academic Excellence via Continuous Innovation by providing Value Based Education, Action-Centric Research with Best Global Practices. Read here to know more about the institute.

MDI Murshidabad witnesses Record Placement in Record Time for its 2020-22 Batch

Date: January 4, 2022

The 2020-22 Batch of MDI Murshidabad has achieved a remarkable placement record in its Final Placement Season. MDI saw the overhaul over the last year as the entire batch of 2020-22 received incredible offers from industry stalwarts. The Corporate Relations and Placement Committee of MDI Murshidabad played a vital role in the success of the institution. The CRC commented, "The Placement Committee is extremely grateful to our Director, Prof.(Dr.) Atmanand for his wonderful support, guidance and motivation in our Placement season".

Prof Atmanand, PhD. Director, MDI Murshidabad stated, "Many Congratulations to the Batch of 2020-22 and the Placement Team MDI Murshidabad Placement Committee for Great Placement and setting New Records." The whole MDI is thankful to industry professionals for their constant support and cooperation. MDI is taking forward this culture of Placement to maintain their existing associations and explore new industry domains.

In the placement drive of 2020-22, MDI Murshidabad 75 recruiters offered roles across various domains of Marketing, Human resources, Operations, and Finance. All the placement activities were conducted virtually. The college saw a 27% increase in the recruiters this year.  The highest package offered at INR 26.42 LPA whereas the average package and the median package offered at INR 9.09 LPA and INR 8 LPA respectively.

The profiles offered in the domain of Marketing were in the area of Product Management, Business Development, Relationship Management, Market Research, B2B Sales, Distribution Management, and Enterprise Sales Management. Similarly, the profiles offered in the Finance Domain include the area of Fund Management, Technical Account Management, Key Account Management, Tax Consultancy, and Wealth Management. In the Human Resources domain, the profiles offered were in the area of HR Business Partner, HR Analytics, L&D, and Talent Acquisition whereas the profiles offered in the Operations domain were in the area of Delivery Management, Project management, Technical Project Management, Scrum Master, Business Consulting, Program Management, and Supplier Relationship Management.

MDI Murshidabad Placement 2020-22 witnessed recruiters across BFSI, Management Consulting, Manufacturing, Logistics, Services, IT, E-commerce, and Retail. Incremental participation by Management Consulting and BFSI firms is constantly reinforcing confidence in the young talents of the college. The students have embarked on a career journey that shall be mutually rewarding and forge a stronger relationship with the recruiters. MDI is forwarding its legacy by maintaining mutually beneficial relations with its existing recruiters and new recruiters in moving forward to build up more associations in the corporate world.

MDI Murshidabad observed the second edition of their annual media conclave, Samvaad

Date: February 12, 2021

This year, Samvaad had to be conducted on an online platform, as educational institutes continue to remain shut due to the ongoing pandemic. Inspired by the virtual platform utilized for the event, Samvaad was renamed as 'e-Samvaad' to symbolize the change.  The flagship event inaugurated by Prof. (Dr.) Atmanand, Director - MDI Murshidabad and Director - (Additional Charge) MDI Gurgaon consisted of a panel discussion, Discourse: The internet has become a giant advertising billboard that is suffocating its users.

The discussion saw participation from some of the most notable personalities in the field of Marketing, Advertisement, and Public relations. 'e-Samvaad' served as a platform for deliberation on the various challenges and opportunities that exist in the world of digital marketing and digital advertising. 

"We have covered decades in days", quoted Mr. Samir Kapur, Director, Ad factors PR (India’s largest PR company, highlighting the exponential growth in the world of digital marketing and advertising. He elucidated how COVID 19 acted as a catalyst in shifting consumer mind-set and consumer behaviour in favour of digital, which resulted in marketers being incentivized to cash in on this opportunity. 

On the other hand, Mr. Manu Malhotra, Manager - EMEA Advertising Cloud services, Adobe, had a different perspective to share. Mr. Manu spoke about the endless possibilities that have emerged due to the enormous amounts of data available to marketers today. He emphasized that data enables marketers to ensure that their campaigns don't suffocate users. He also touched upon the amount of freedom and empowerment that users have today considering ad-free subscription models, ad blockers, etc. 

Dr. Anvitha Prabhakara - Vice President- Marketing, Strategy & Business Growth Consulting, Ex- Aditya Birla, Castrol India & Zee Networks, enlightened the audience about how pandemic has made a digital or online presence for businesses a no brainer. She explained that while the importance of digital advertising channels is on the rise, the traditional mediums of marketing remain equally relevant. She highlighted that marketers should be cognizant of the end goal while undertaking any promotional activity. The media mix should be decided based on the specific goals of each campaign. She also stated that brands and marketers should step up to ensure that their campaigns are enabling and not suffocating. 

Mr. Bhaskar Mujumdar - Corporate Affairs, Communication, and Digital, Egis India, explained how instant response and feedback are a big part of the reason behind the rapid adoption of digital advertising platforms. He voiced his concern about the lack of concrete ROI measures in digital advertising platforms. He also touched upon the necessity for regulators to step in and resolve the issues around data privacy and user tracking. 

While the day started with knowledge sharing and insightful discussions, things took a rather funny turn when Mr. Kumar Varun graced the stage of e-Samvaad. Known for his witty one-liners and punches, Mr. Kumar Varun ensured that he delivered what he is known for, bringing smiles to everyone's faces. Sharing anecdotes from his FMS days, Mr. Kumar Varun did a one-hour interactive session with the students and ensured that the event ended with everyone sporting a wide grin.

e-Samvaad was organized with a vision to provide a stage for deliberation among the students and various industry stalwarts. Given the engaging discussion that took place among the panellists, and the energetic participation displayed by the students, one can easily conclude that the event's goal was thoroughly realized.