Master of Science [M.S] [Marketing, Consumption and Society] From University of Limerick

Why should you choose the MSc in Marketing, Consumption & Society?

• To develop an understanding of marketing as a business philosophy and organisational function.
• To foster a critical appreciation of the discipline's major theoretical debates.
• To develop a discerning recognition of the role marketing plays in, and responsibilities marketing has to the firm and to society as a whole.
• To identify the nature of consumer culture and to critically examine consumption decisions and behaviours.
• To nurture a judicious understanding of the issues and trends currently affecting the practice of marketing.
• To develop a theoretical and practical understanding of epistemological alternatives relevant to the pursuit of marketing knowledge.
• To provide a practical overview of the variety of methodological procedures relevant to the pursuit of marketing knowledge.
• To support the production of an independent piece of research on a subject of importance to the discipline of marketing.
• To develop key personal and professional skills in areas including decision-making, creativity, reflexivity, collaboration, and narrativity.