Flyway Institution

A retail manager’s role is to run a store successfully. Working on the shop floor, they are in constant contact with their customers and staff. They are responsible for ensuring their staff give great customer service as well as monitoring the financial performance of the store.

Typical responsibilities of the job include:

• recruiting, training, supervising and appraising staff
• managing budgets
• maintaining statistical and financial records
• dealing with customer queries and complaints
• overseeing pricing and stock control
• maximising profitability and setting/meeting sales targets, including motivating staff to do so
• ensuring compliance with health and safety legislation
• preparing promotional materials and displays
• liaising with head office.

Salaries, benefits and promotional prospects are generally good, with retail chains offering the highest incomes and the best opportunities for advancement, including possibilities of employment within Europe. Relocation is a common requirement for promotion and during initial training programmes.