PPC stands for pay-per-click. It is widely used term in Digital marketing in which advertisers are charged based on the number of clicks on their Ads, rather than charging just for running the Ads. Basically, it's a way of building traffic on to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It is also prominent in other forms of Digital Advertising like that on Social Media Platforms.
Course | PPC |
Accessibility | Offline Classroom |
Duration | 6 months |