Now that the internet has emerged as a key resource to stay connected and stay informed; it is unlikely to think of life without it. We all have heard about SEO being something that empowers a business to out beat its competitors. However, the other aspect of the internet is the credibility of the sources we may refer to. People are more or less referring to various online portals to seek information and read reviews about particular services, products, brands, and even people. This aspect has coined a new term known as Online Reputation. Just like offline reputation matters a lot when it comes to customer retention and attracting new customers, online reputation today plays a key role to determine the conversion of a probable customer into a customer. Most of us, in general, would say yes both are the same because they have several similarities. Both ORM and SEO are subsets of online marketing. But there is a difference when it comes to their usage and importance. SEO, on the one hand, is primarily a strategy that concerns the promotion of specific web pages and tops the search results. On the contrary, ORM is more about management and protection of the reputation of an individual or an organization. Both use two different approaches and metrics for the measurement of results.
Course | Online Reputation Management |
Duration | 8 months |
Mode of class | Regular Classroom Programs |
Fees | 10000 |