Benchmark Email

Email marketing is a digital marketing strategy in which personalized, consistent emails are sent to customers and potential customers, offering them educational resources that move them through the buyer’s journey and turn them into loyal, returning business. Successful email marketing is more than sending an e-newsletter every month. If you want to capture, engage, nurture, and convert your prospects, you need a full understanding of every step that goes into an effective email marketing strategy.

Course Details

Highlights

• Build better emails every time - Whether you're an HTML expert or an email newcomer, Benchmark's suite of email tools has something for everyone.
• Drag & Drop Builder - Bring your email vision to life by dragging and dropping feature blocks and images into place. Our drag & drop builder allows you to build beautiful emails every time.
• HTML Editor - Looking for a more customizable option? If you're an HTML email whiz, you'll love our easy-to-use code editor that gives you a live preview with every line of code.RSS Emails- If you'd prefer to set it and forget it, our RSS email option is perfect! Automatically send your subscribers an email when you update your blog or any RSS feed. Photo Editing -Don't have Photoshop? No problem. Enhance your images right in our email editor by adjusting the color, adding effects, stickers, or even by adding a message with beautiful fonts over your photo. Customize Your Colors- Change the look and feel of your email templates with our stunning color schemes.
• All it takes is one click of the mouse.A/B Testing - With our robust A/B testing features, you can test everything from subject line to delivery time to make sure your emails are getting the best results every time. Whether you want to test one variable or multiple, A/B testing allows you to make data-backed decisions about your email marketing strategy.
• Inbox Checker -Powered by the email geniuses at Litmus, Benchmark's Inbox Checker allows you to view your email in different email environments before sending – no broken images or render issues here!