Oxedent - PPC Agency

In online marketing, a landing page, sometimes referred to as a "lead capture page","single property page", "static page", or a "destination page", may be a single website that appears in response to clicking on an enquiry engine optimized search result, marketing promotion, marketing email, or a web advertisement. The landing page will usually display directed sales copy that's a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page could also be a part of a microsite or one page within an organization's main internet site .

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