KV IT - Solutions Pvt. Ltd.

Digital marketing is that the component of selling that utilizes internet and online based digital technologies like desktop computers, mobile phones and other digital media and platforms to market products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and lifestyle , and as people increasingly use digital devices rather than visiting physical shops, digital marketing campaigns became prevalent, employing combinations of program optimization (SEO), program marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail marketing , display advertising, e–books, and optical disks and games became commonplace. Digital marketing extends to non-Internet channels that provide digital media, like television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing