Learnpact Training Academy

Inbound marketing is value-driven marketing which does not disturb the consumer, rather attracts them towards the value proposition. Since the era of web 2.0, it has been widely recognized as the most effective way to grow any kind of business through digital channels. It replaces the age-old outbound marketing(read interruptive) methods of buying ads, email lists, and going after leads through cold calling and other direct marketing tactics.

Course details

Highlights

• Develop a persona for a real  business
• Find social networks where the persona is active
• Create content in various forms to educate the persona
• Create an offer that’s relevant for the persona
• Create a landing for the offer
• Create a call-to-action to promote the offer
• Write an email to send to the persona after they download the offer
• Present the marketing campaign and collateral to the class