SEM, or search engine marketing, is often considered the part of search marketing that uses PAID tactics to gain visibility in SERPs. A paid SEM strategy includes both the activities involved with setting up and optimizing ads as well as setting a budget that pays for the placement of ads.SEO, or search engine optimization, is the part of search marketing that uses ORGANIC tactics to gain visibility in SERPs. With SEO, brands don’t pay for placement on SERPs. Instead, they use a variety of tactics that prompt search engines to show their content near the top of SERPs because the result is valuable and authoritative.
Course Type | Online Learning Prrogram |
Duration | 2 months |
Rating | 9.8 |
Fee | 9000 |