Bachelor of Arts [B.A] [Digital Television and Broadcasting] From City University of Hong Kong

It develops and extends students? creative potential and nurtures their entrepreneurial expertise in such a way that encourages them to explore, discover and present unique peculiarities of social realities. It prepares graduates to take up the artistic, innovative, technological and management role in the ever changing media sector such as television and broadcasting carried through various channels, such as terrestrial airwaves, satellite, cable, CCTV, the Internet, and mobile platforms.Upon successful completion of this major, students should be able to:

• Explain and describe digital television and broadcasting attributes, characteristics, trends and cultural aspects
• Collaborate in a multi-disciplinary team to perform effective programming, design and production for digital television and broadcasting
• Create new ideas and solutions to live studio and field digital broadcasting production that discovers and presents unique peculiarities of social realities
• Adopt and exploit emerging IT and digital broadcasting technologies, and engage in life-long learning
• Communicate effectively, deliver and perform critical analysis of programming and content for various digital television and broadcasting applications
• Apply mass communication theories and principles for digital televisions and broadcasting in such a way that new discoveries in both content and forms are incorporated
• Reflect on the legal, ethical and social responsibilities of a digital television and broadcasting professional in a global society
• Describe and analyze business and entrepreneurial aspects for digital televisions and broadcasting applications
• Effectively use digital television and broadcasting in marketing, communication and advertisement
• Apply specialized knowledge in selected area(s) of digital television and broadcasting that demonstrate new discoveries in both content and presentation