Master of Science [M.S] (Luxury Marketing)
STEM Course
15 months
Full Time
On Campus
€22,500/Yr
€22,500 /Yr
- This program is available with a Short track which is of 15 months and a Long track (2-year MSc option): 12 months (1st year) + 15 months (2nd year).
- The MSc Luxury Marketing prepares students for solid, successful careers in the luxury industry. Its primary aim is to develop experts and multicultural executives in luxury marketing with innovative perspectives and creative skills.
- Students learn and implement knowledge and skills that enable them to:
- Develop brand equity and construct a strong brand portfolio
- Develop highly pleasurable, experience-based, omnichannel strategies providing luxury experiences throughout the customer journey
- Master the different communication disciplines and tools in order to develop efficient integrated marketing communications strategies for luxury brands and companies
- Master the fundamentals of digital communication processes in luxury industries
- Work effectively with digital/social media experts in order to create value and relevant digital content through the digitalisation of communication processes for luxury brands
- Use digitalisation in luxury hospitality to personalise luxury service and build online exclusivity and loyalty
- Master how to put the in-store luxury experience online and bring the online experience in the store
- Manage a luxury brand with an origin and brand heritage
- Understand the specificities of hospitality marketing and develop successful marketing strategies in this sector
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Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | €22500 (EUR 22500) |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| On-Campus (Rouen) | €864 (EUR 864) |
| On-Campus (Reims) | €864 (EUR 864) |
| On-Campus (Paris) | €12960 (EUR 12960) |
| Total Cost | €14688 (EUR 14688) |
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2021 | €17300 (EUR 17300) |
Eligibility & Entry Requirement
Academic Eligibility:
- Students are required to submit their 3-year bachelors with a minimum of 1 Year of Work Experience or a 4-year bachelor’s degree in the relevant field from the accredited college or university.
Indian Students Eligibility:
- Applicants must have passed their 4-year bachelor’s degree from a recognized institution.
For international students, score of IELTS/TOEFL is not mandatory to get admission to this program.
Career and Placement after Course
A few of the possible jobs that students can aim for:
- Luxury Marketing Manager
- Luxury Sales Advisor
- Luxury Fashion Buyer
- Luxury Retail Manager/Merchandiser
- Luxury Store Manager
- Luxury Junior/Senior Sales Advisor
- Luxury Brand Manager
- Luxury Visual Merchandiser
- Customer Relationship Manager
- Communication and Public Relations Manager in Luxury Industries
- Luxury Consultant
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Deutschland Stipendium Program | Scholarship per student€ 4,363/Yr$4,363 | Level Of StudyBachelor | TypeCollege-Specific | |
| Aga khan Foundation Scholarships | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based | |
| Axol Science Scholarship | Scholarship per student€ 2,000/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored | |
| ASID Foundation Legacy Scholarships | Scholarship per student€ 4,000/Yr$4,000 | Level Of StudyBachelor | TypeMerit-Based |
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Important Dates
| Program | Important Dates |
|---|---|
| M.I.M | September 2022 Entry (30th Jun 2022) |
| M.S Business Analytics | September 2022 Entry (30th Jun 2022) |
| G.B.B.A | September 2022 Entry (30th Jun 2022) |
| CESEM Bachelor in International Business Management | September 2022 Entry (30th Jun 2022) |
| M.S Global Management | September 2022 Entry (30th Jun 2022) |
| M.S International Marketing and Brand Management | September 2022 Entry (30th Jun 2022) |
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