Master of Science [M.S] [International Marketing and Brand Management] From Neoma Business School

At the end of the program, students are able to:

• Master the fundamentals of brand and product management with a good knowledge of key branding concepts and analytical thinking skills about brands.
• Know how to develop an effective integrated marketing communication strategy and integrate digital communication in order to best communicate the brand’s value to customers.
• Know how to develop multi-channel business performance by building on sales force management and trade marketing actions while also developing successful management of retail operations and category management.
• Understand the specificities of services marketing and know-how to develop successful marketing strategies in this field.
• Recognize the ethical issues that arise in marketing contexts and develop skillful ethical decision-making habits in relation to all marketing decisions involved in the marketing mix.