Master of Science [M.S] (International Marketing and Brand Management)
STEM Course
15 months
Full Time
On Campus
€28,100/Yr
€28,100 /Yr
- The MSc International Marketing and Brand Management is a full-time Master’s degree program taught in English that offers insight into marketing and brand management characterized by digital change while also providing key digital certifications.
- This program is available with a Short track which is of 15 months and a Long track (2-year MSc option): 12 months (1st year) + 15 months (2nd year).
- Its curriculum focuses on the efforts to create, communicate and deliver value through brands, products, and services attractive for consumers while making a comprehensive review of the ways to manage beneficial customer relationships in order to develop business.
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At the end of the program, students are able to:
- Master the fundamentals of brand and product management with a good knowledge of key branding concepts and analytical thinking skills about brands.
- Know how to develop an effective integrated marketing communication strategy and integrate digital communication in order to best communicate the brand’s value to customers.
- Know how to develop multi-channel business performance by building on sales force management and trade marketing actions while also developing successful management of retail operations and category management.
- Understand the specificities of services marketing and know-how to develop successful marketing strategies in this field.
- Recognize the ethical issues that arise in marketing contexts and develop skillful ethical decision-making habits in relation to all marketing decisions involved in the marketing mix.
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Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | €28100 (EUR 28100) |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| On-Campus (Rouen) | €864 (EUR 864) |
| On-Campus (Reims) | €864 (EUR 864) |
| On-Campus (Paris) | €12960 (EUR 12960) |
| Total Cost | €14688 (EUR 14688) |
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2021 | €17300 (EUR 17300) |
Eligibility & Entry Requirement
Academic Eligibility:
- Students are required to submit their 3-year bachelors with a minimum of 1 Year of Work Experience or a 4-year bachelor’s degree in the relevant field from the accredited college or university.
Indian Students Eligibility:
- Applicants must have passed their 4-year bachelor’s degree from a recognized institution.
For international students, score of IELTS/TOEFL is not mandatory to get admission to this program.
Career and Placement after Course
A few of the possible jobs that students can aim for:
- Brand manager, Product manager
- Digital project manager
- Advertising manager, Online sales manager
- Trade marketer, Merchandising manager
- Customer relationship manager
- Market analyst, Strategy planner
- Marketing manager in services
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Deutschland Stipendium Program | Scholarship per student€ 4,363/Yr$4,363 | Level Of StudyBachelor | TypeCollege-Specific | |
| Aga khan Foundation Scholarships | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based | |
| Axol Science Scholarship | Scholarship per student€ 2,000/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored | |
| ASID Foundation Legacy Scholarships | Scholarship per student€ 4,000/Yr$4,000 | Level Of StudyBachelor | TypeMerit-Based |
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Important Dates
| Program | Important Dates |
|---|---|
| M.I.M | September 2022 Entry (30th Jun 2022) |
| M.S Business Analytics | September 2022 Entry (30th Jun 2022) |
| G.B.B.A | September 2022 Entry (30th Jun 2022) |
| CESEM Bachelor in International Business Management | September 2022 Entry (30th Jun 2022) |
| M.S Global Management | September 2022 Entry (30th Jun 2022) |
| M.S International Marketing and Brand Management | September 2022 Entry (30th Jun 2022) |
| M.S Finance, Investment and Wealth Management | September 2022 Entry (30th Jun 2022) |
| M.S Entrepreneurship and Innovation | September 2022 Entry (30th Jun 2022) |
| M.S Wine and Gastronomy | September 2022 Entry (30th Jun 2022) |
| M.S Corporate Finance | September 2022 Entry (30th Jun 2022) |
| M.S International Luxury Management | September 2022 Entry (30th Jun 2022) |
| M.S Supply Chain Management | September 2022 Entry (30th Jun 2022) |
| M.S International Pre-Master | October 2022 Entry (30th Jun 2022) |
| M.S International Business Development | October 2022 Entry (30th Jun 2022) |
| M.S Digital Expertise for Marketing | September 2022 Entry (30th Jun 2022) |
| M.S Marketing French Excellence | September 2022 Entry (30th Jun 2022) |
| M.S Cultural and Creative Industries | September 2022 Entry (30th Jun 2022) |
| M.S International Project Development | September 2022 Entry (30th Jun 2022) |
| M.S Luxury Marketing | September 2022 Entry (30th Jun 2022) |
| M.S Financial Markets and Technologies | September 2022 Entry (30th Jun 2022) |
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