Master of Science [M.S] (Digital Expertise for Marketing)
STEM Course
15 months
Full Time
On Campus
€28,100/Yr
€28,100 /Yr
- This program is available with a Short track which is of 15 months and a Long track (2-year MSc option): 12 months (1st year) + 15 months (2nd year).
- The Digital Expertise for Marketing program is intended for students who aim to pursue careers in the digital marketing world.
- During the program, students will be exposed to the current issues facing marketing managers, including, among others, how to navigate the complex social world of digital culture, engage with tools to better target consumers and increase sales, apply creativity to design and conceive and apply meaningful metrics.
- The courses tackle emerging and challenging subjects such as digital advertising, influencer communication management, business models based on artificial intelligence, omnichannel marketing and sales, and community management.
- At the end of the program, students will be able to:
- Implement digital transformation in companies based on the overall strategic vision and apply knowledge of digital disruption techniques
- Design digital marketing communications and effectively deliver these communications to the target audience using a mix of digital media
- Analyze quantitative and qualitative company-level and industry-level data and draw managerial insights based on the data analysis
- Implement multi-channel distribution strategies driven by e-commerce and m-commerce sales
- Understand the basics of designing successful digital products (websites and apps)
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Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | €28100 (EUR 28100) |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| On-Campus (Rouen) | €864 (EUR 864) |
| On-Campus (Reims) | €864 (EUR 864) |
| On-Campus (Paris) | €12960 (EUR 12960) |
| Total Cost | €14688 (EUR 14688) |
Previous Year Tuition Fees
| Year | 1st Year Fees |
|---|---|
| 2021 | €17300 (EUR 17300) |
Eligibility & Entry Requirement
Academic Eligibility:
- Students are required to submit their 3-year bachelors with a minimum of 1 Year of Work Experience or a 4-year bachelor’s degree in the relevant field from the accredited college or university.
Indian Students Eligibility:
- Applicants must have passed their 4-year bachelor’s degree from a recognized institution.
For international students, score of IELTS/TOEFL is not mandatory to get admission to this program.
Career and Placement after Course
A few of the possible jobs that students can aim for:
- Product manager in a technology-driven industry
- Data analyst, Web/digital analyst
- Social media manager, Web traffic manager
- Content manager, Community manager
- CRM manager
- Digital designer (CDO)
- UX designer
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| Deutschland Stipendium Program | Scholarship per student€ 4,363/Yr$4,363 | Level Of StudyBachelor | TypeCollege-Specific | |
| Aga khan Foundation Scholarships | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based | |
| Axol Science Scholarship | Scholarship per student€ 2,000/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored | |
| ASID Foundation Legacy Scholarships | Scholarship per student€ 4,000/Yr$4,000 | Level Of StudyBachelor | TypeMerit-Based |
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Important Dates
| Program | Important Dates |
|---|---|
| M.I.M | September 2022 Entry (30th Jun 2022) |
| M.S Business Analytics | September 2022 Entry (30th Jun 2022) |
| G.B.B.A | September 2022 Entry (30th Jun 2022) |
| CESEM Bachelor in International Business Management | September 2022 Entry (30th Jun 2022) |
| M.S Global Management | September 2022 Entry (30th Jun 2022) |
| M.S International Marketing and Brand Management | September 2022 Entry (30th Jun 2022) |
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