Post Graduate Diploma in Public Relations Admission, Colleges, Syllabus, Scope and Salary, 2023

Q: What is the eligibility for a PG Diploma in Public Relations?

The eligibility criteria for this course is a bachelors degree with a minimum of 50% marks in any streams from a recognized university.

Arunima Sethi

Content Curator

Post Graduate Diploma in Public Relations is a 1-year Diploma level program. Public relations is the way of a systematic communication that connects companies and organizations with the public. The Programme is divided in two semesters.

The eligibility criteria is a bachelor’s degree with a minimum of 50% marks in any streams from a recognized university. The admission to Post Graduate Diploma in Public Relations is based on merit. However, some colleges conduct their entrance exam followed by a personal interview and a group discussion round for the admission.

This diploma program’s objective is to show the targets, policies, products, and services of a client to their audience in the right way. The average course fee in India will range from INR 50,000 to 7 LPA, based on the institution that offers the course. The average salary packages offered will be around 3 LPA to 10 LPA.

After completing the course, the students can opt for the roles such as Advertising account executive, Advertising copywriter, Event Manager, Marketing executive, Media researcher, Public affairs consultant, Public relations officer, Sales promotion account executive, etc.

PG Diploma in Public Relations: Course Highlights

Course Level	Post-graduate Degree
Full Form	Diploma in Public Relations
Duration	1 year
Eligibility	A bachelor’s degree with a minimum of 50% marks from a recognized university
Admission Process	Merit or Entrance Exam
Course Fees	INR 3 to 7 LPA
Average Salary	INR 3 - 10 LPA
Top Recruiting Companies	News24, TCS, Times Group, Percept Picture Company, DNA Networks, Encompass, Rediffusion, Genpact, India News, India Today Group, Book My Show, Lintas, Nav Bharat Times,JanSandesh, Lowe Lintas, Vibgyor, Wizcraft, Dainik Bhaskar, Doordarshan, etc.
Job Positions	Advertising account executive, Advertising copywriter, Event manager, Marketing executive, Media researcher, Public affairs consultant, Public relations officer, Sales promotion account executive, etc.

Admission Process

PG Diploma in Public Relations: Admission Process

Firstly, the students must fill up the application form through offline or online mode.

In some colleges, the candidates are selected based on merit followed by a round of personal interviews in person or through Skype.
Some institutes prefer an entrance exam followed by a personal interview and group discussion.

PG Diploma in Public Relations: Eligibility Criteria

The students who are willing to pursue this degree must be eligible with the following criteria:

A bachelor’s degree with a minimum of 50% marks in any streams from a recognized university. Some universities might prefer graduation from Arts, Science, Commerce, and Mass communication.
Those who are waiting for their final semester’s results can also apply for the course temporarily. The university will confirm the admission based on the graduation results.

Entrance Exams

PG Diploma in Public Relations: Entrance Exams?

The students must register for the university entrance exam and attend the exam. After qualifying for the exam, the candidates will be called for a group discussion followed by a personal interview.

Name of the Entrance Exam	Exam Date
SIMC MA	To be announced
IIMC	To be announced
YMCA	To be announced
SACAC	To be announced

PG Diploma in Public Relations: How to prepare for entrance exams?

Try to follow these tips to help you to crack the exam.

Know the syllabus

The basic syllabus for the management entrance exam for the PG Diploma in Public Relations is

General Awareness about Development and Public Issues
General Aptitude
Language Skills
Analytical & Comprehension Skills
Brand Awareness & Recall
Social Consciousness
Lateral Thinking Capabilities
Acknowledge the exam pattern

It is very important to know about the entrance exam, type of questions asked, marking scheme, duration of the exam, and the mode of exam. The number and types of sections in an entrance exam will change according to the university board.

Refer to the previous year’s question papers
Study the recommended books.

Some of the popular books for the entrance exams are:

S. No	Name of the books/ Publication	Author
1.	Public Relations Strategies and Tactics	Wilcox, Dennis L and Glen Cameron
2.	Handbook of Mass Communication (Theory and Practice)	V K Joshi
3.	The New Rules of Marketing and PR	David Meerman Scott
4.	Success Master: Journalism & Mass Communication Entrance Examinations	-

Revise every section that you have studied.
Eat Healthily.
Schedule your time table for a day.
On the day before the exam, prepare the things you need on the big day. Check twice whether you have everything you need.
You must bring the admit card and ID proof that might be
Voter Id Card
Passport
Driving License
Pan Card
Aadhaar Card

How to Apply?

The candidates can apply for the course through online or offline mode.

Steps to be followed:

Visit the official website of the university and search for the PG Diploma in Public Relations application forms 2023.
Fill up the form, upload the scanned copy of the required documents and pay the application fee.
The university will send the details about the final round of Group discussion and personal interview (if any).

PG Diploma in Public Relations: How to get Admission to a Good College?

The best way to get admission for the program in the desired institute is to mold yourselves for the upcoming exam, personal interview, and group discussion.

Tips for the personal interview:

Use good non-verbal communication
Dress appropriately
Always Listen
Don't talk too much
Don't be too mundane
Use appropriate language
Don’t be desperate

Tips for the group discussion:

Have a good subject knowledge
Be a Leader
Be a good Listener
Have good Communication Skills
Have good Body gestures
Make multiple entries
Be relevant

PG Diploma in Public Relations: What is it about?

PG Diploma in Public Relations is a 1-year course primarily focussing on moulding the candidates in the marketing field by teaching the difference in consumer behaviour and basics of public relations and the importance of various media as a medium to reach the audience.

Why Study PG Diploma in Public Relations particular course?

There are plenty of reasons to choose this particular course for your future. Some are as follows:

This course gives a pool of open opportunities in fields like advertising, PR, Marketing, etc.
U.S. News and World Report ranked Public Relations (PR) as the No. 3 best creative and media job in the world.
The job offers include Advertising account executive, Advertising copywriter, Event Manager, Marketing executive, Media researcher, Public affairs consultant, Public relations officer, Sales promotion account executive, etc.
This course will train the students to send out press releases, partner with the media, using social media, communicating with clients and employees, and corporate social responsibility.

Course Comparison

PG Diploma in Public Relations: Course Comparison

The following table narrates the key difference between PG Diploma in Public Relations and PG Diploma in Public Relations and Advertising

Parameter	PG Diploma in Public Relations	PG Diploma in Public Relations and Advertising
Domain	Mass Communication	Mass Communication
Overview	It is a 1-year postgraduate diploma course in the discipline of Mass Communication that focuses on public relations between organizations and public	It is a 1-year postgraduate diploma course in the discipline of Mass Communication that focuses on Strategic communication between organization and the public and also advertising.
Duration	1-year	1-year
Eligibility	50% marks in Bachelor's degree	50% marks in Bachelor's degree
Average Annual Fee	INR 10,000-1 Lakhs	INR 10,000-1Lakhs
Average Salary Offered	INR 2-10 LPA	INR 5-10 LPA

Top Colleges

PG Diploma in Public Relations: Top Colleges

College Name	Average Annual Fees
Indian Institute of Mass Communication (IIMC)	INR 72,000
YMCA Institute for Media Studies & Information Technology	INR 65,000
University of Lucknow	INR 15,000
Jadavpur University	INR 5,000
Department of Communication and Journalism, University of Mumbai	INR 43,583
Makhanlal Chaturvedi National University of Journalism and Communication	INR 17,055
Aligarh Muslim University	INR 9,325
Annamalai University	INR 15,550

PG Diploma in Public Relations: College Comparison

Parameter	Indian Institute of Mass Communication (IIMC)	YMCA Institute for Media Studies & Information Technology	University of Lucknow
Overview	The university is funded and advanced by the Government of India. It is an autonomous society under Ministry of Information and Broadcasting	It was established in 1984. It is affiliated to Punjab Technical University, Jalandhar.	It was established in 1867. It is one of the oldest Government owned colleges.
Rank	India Today Ranking-1	-	-
Average Fees	INR 72,000	INR 65,000	INR 15,000
Average Package Offered	INR 10 Lakhs	INR 4 Lakhs	INR 3 Lakhs
Placement Companies	Adfactor, edelman, HCL, etc	NDTV, Aaj Tak, All India Radio, etc.	Shiksha, TCS, Infosys, Jaro Education, Prism Jonson, Extramarks, etc.

Distance Education

PG Diploma in Public Relations: Distance Education

This course is also available in Distance Education that requires a maximum of 2 years to complete. The eligibility criteria for this stream is a bachelor’s degree with a minimum of 50% marks in any streams from a recognized university.

Some of the top colleges offering this program in distance education are

College name	Course Fee	Duration	Admission process
Madras University	INR 6400	1 year	Merit-basis
Mudra Institute Of Communications, Ahmedabad	INR 72,500	1 year	Merit-basis
South Calcutta Girls’ College	INR 71660	1 year	Merit-basis

Syllabus

PG Diploma in Public Relations: Syllabus

The course outline and papers for the each semesters are

Paper	Subject
I	Communication Theories Concepts and Process
II	Marketing
III	Advertising Principles, Concepts and Management
IV	Media Planning
V	Creativity and Campaign Planning
VI	Public Relations and Corporate Communication
VII	Government and Public Service Communication
VIII	New Media: Concepts and Applications
IX	Production Techniques & Methods
X	Advertising, Marketing and PR Research

PG Diploma in Public Relations: Important Books?

Name of the book	Name of the Author
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly	David Meerman Scott
The Art of Crisis Leadership: Save Time, Money, Customers and Ultimately, Your Career External link	Rob Weinhold
Multimedia Storytelling for Digital Communicators in a Multiplatform World	Seth Gitner
Cases in Public Relations Management (2nd Edition)	Patricia Swann
Diverse Voices: Profiles in Leadership	Barry Spector and Shelley Spector

PG Diploma in Public Relations: Job Prospects and Career Options

The career options available for this program are as follows:

Advertising account executive,
Advertising copywriter,
Event manager,
Marketing executive,
Media researcher,
Public affairs consultant,
Public relations officer,
Sales promotion account executive
Social Media Manager

Jobs where this program would be useful are:

Broadcast journalist
Charity fundraiser
Personal assistant
Policy officer
Politician's assistant
PPC specialist

PG Diploma in Public Relations: Job Profiles

Jobs	Description	Average Salary
Advertising account executive	This job’s task is to connect with clients to discuss their advertising needs.	7 LPA
Marketing executive	Marketing professional who manages the execution of marketing strategies	8 LPA
Event manager	Plan and organise events, ensuring the target audience is engaged and the message of the event is delivered properly.	4 LPA
Public affairs consultant	In-charge of designing, developing and maintaining a client's image.	6.5 LPA
Social Media Manager	Create and maintain brand promotions, company information and marketing campaigns through social media networks	5.5 LPA
Media Researcher	Support TV, radio and documentary producers by pursuing the details of show contributors, locations and background information.	5 LPA

Salary Trend Graph

Future Scope

PG Diploma in Public Relations: Future Scope

As discussed above, there are lots of job offers to pile up for this program. Recently, this program became an important asset to the marketing field. The students also can become a lecturer or professor in a reputed college for an average salary of 3-7 LPA.
The career opportunities for the PR professional are available in business corporations, PR specialist service providers, advertising agencies, NGOs, government divisions and departments, in the mass media, news, and entertainment industry. The candidates can also start up their own company after 2-3 years of experience in a reputed company.

FAQs

PG Diploma in Public Relations: FAQs

Ques. What is the eligibility for a PG Diploma in Public Relations?

Ans. The eligibility criteria for this course is a bachelor’s degree with a minimum of 50% marks in any streams from a recognized university.

Ques. What is the PG Diploma in Public Relations Course fee?

Ans. The average course fee in India will range from INR 50,000 to 7 lakhs, based on the institution that offers the course.

Ques. What is the PG Diploma in Public Relations Salary?

Ans. The average salary package in India for this program will be around 3-7 LPA.

Ques. What is the stream of PG Diploma in Public Relations?

Ans. PG Diploma in Public Relations comes under the Department of Mass Communication.

Ques. What are the companies that recruit the students from this course?

Ans. The top recruiting companies are Book My Show, DNA Networks, Encompass, Lintas, Nav Bharat Times, News24, Percept Picture Company, Rediffusion, Vibgyor, Wizcraft, Dainik Bhaskar, Doordarshan, Genpact, India News, India Today Group, JanSandesh, Lowe Lintas, TCS, Times Group, etc.

Ques. What is the scope after pursuing PG Diploma in Public Relations?

Ans. Those candidates who pursued this degree are selected for the jobs such as

Advertising account executive,
Advertising copywriter,
Event manager,
Marketing executive,
Media researcher,
Public affairs consultant,
Public relations officer,
Sales promotion account executive
Social Media Manager

Ques. What are the top colleges to provide PG Diploma in Public Relations?

Ans. Among many institutes, Indian Institute of Mass Communication (IIMC), YMCA Institute for Media Studies & Information Technology, Bharatiya Vidya Bhavan, University of Mumbai and International Media Institute (IMI) are some of the best colleges.

Ques. What is the admission process for a PG Diploma in PR?

Ans. In some colleges, the candidates are selected based on merit followed by a round of personal interview in person or through Skype. Some institutes prefer an entrance exam followed by a personal interview and group discussion.